For more than 30 years, MMC has helped build some of the world’s most powerful consumer brands. Our longest standing client is P&G at 25 years, where we have expanded the relationship from one brand to more than 10 brands globally. Today, our portfolio of work spans numerous categories including food, health & wellness, fashion, home goods and more. Regardless of the category, we have a holistic perspective on how to connect with people at all touch points – from penetrating cultural conversations to brand and product messaging, all the way to point-of-purchase online or at the store.
Over the past 10 years, MMC has built a strong and effective healthcare practice. By bringing together the best of two key disciplines—expertise in consumer marketing and a grounding in science, healthcare and the regulatory knowledge—we create breakthrough programs for OTC, Rx medicines, devices and diagnostics that spur conversations and mobilize brand advocates across all channels. We focus on human-focused, insight-driven communications that speak to people first and patients (or the condition) second. We leverage deep relationships with influencers that can exponentially elevate and spread a program, which can be the difference between a blip on the radar and a marketing movement.
Marketing to Women
MMC is the preeminent expert in Marketing to Women. Although it’s not the only thing we do, we’re awfully good at it. We understand how cultural nuances, personal preferences, attitudes and behaviors affect the mindset and purchase decisions of women. We also know how to reach women of all ages and stages of life. We’ve targeted tweens, teens and moms to fight bullying with Secret’s Mean Stinks; transformed COVERGIRL’s reputation from outdated to culturally relevant for millennials; and challenged category norms while reinventing how brands authentically get women talking about their bodies with U by Kotex. We are skilled at mining insights and simplifying engagement to not only earn the loyalty of women, but turn them into brand advocates.