Venus and MMC Launch “Use Your And” Campaign
Image Courtesy: Venus
Today, Gillette Venus – the world leader in female hair removal – and MMC are launching the “Use Your And” campaign across the globe to inspire women and girls to stand-up against one-dimensional labels, encouraging them to #UseYourAnd and unleash the innate potential inside all women. All women have “ANDs” – they are the unique qualities, attributes and characteristics that make her who she is – but they often are limited by one-dimensional labels. In fact, a new Global survey led by MMC and Wakefield Research revealed that most women around the world have felt labeled starting as young as 10 years old and nearly half say those labels have had a negative effect on their lives.
To educate women on instances of labeling and realize their potential, MMC coordinated a global partnership with Claudia Chan, Founder of S.H.E. Summit Global Conference & Women’s Empowerment Expert. Claudia’s expertise lies in making empowerment and mentorship available to all women with the belief that if women lead their optimal lives and realize their potential, they will change the world.
To learn about the new campaign, take a look at the “The Story Behind Use Your &”, created by MMC. This video complements the new campaign “AND Stand” video launched today, encouraging women to use their ANDs. Both videos feature the re-mastered recording of the Venus brand’s iconic ‘She’s Got It’ song – modernized for the future.
Venus and MMC invite you to share the “AND Stand” video through social media to inspire other women to reach their full potential. When you do it, be sure to tell us all about your &’s as well.