Tween Takeover

Have a child between the ages of 10 to 12? This almost-but-not-yet-teenager has a big impact on family purchasing decisions, says new research featured on AdWeek. These purchasing decisions impacted most include movies, food shopping, vacations, personal care products and technology.

The tweens – who like to think of themselves as mini-adults – enjoy trying products and customizing them. And they’re not afraid to share their opinions.

They’re even starting to look for products online, conditioning themselves for when they’ll one day carry plastic.

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