New tool alert: Layers
Today, following a tip from Mashable’s Jolie O’Dell, I started playing with Layers, a new Social application that takes Google’s Sidewiki to a whole new level.
Supported by the Firefox, Chrome and Safari browsers, Layers lets users overlay videos, images and text on top of any webpage. The result, according to its creators, is a “conversation in context,” a collage, if you will, that can easily be shared via email, Facebook and Twitter.
While some might find a tool like Layers positively frightening, my mind’s brimming with ideas. Under the right circumstances, adding what amounts to “virtual graffiti” to a website – an outpost most often intended to be a one-way channel – could certainly be damaging to a Brand or company. However, if used for good (I’m talking to you, raters and reviewers!), imagine the possibilities.
Give Layers a whirl and tell us what you think.
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Sidewiki, Layers, Jolie O’Dell, Mashable’s, Marketing, MMC, PR, public relations, marketing to women, Marina Maher Communications
