24 hours of Zac Posen
One of my favorite things about living in New York is that I am able to keep a pulse on all the major fashion and beauty trends through news and events happening around the city. Recent buzz about town has been the debut of the fashion collaboration between Zac Posen and Target for their Go International series. Unfortunately, a Target store is probably the only thing that Manhattan doesn’t have, so we rely on the creative powers behind PR for stunty, limited-time pop-up stores featuring the collection. This one was no exception; Target publicized the pop-up as a 24-hour shopping party, literally! The Zac Posen collection would be available to savvy shoppers from 11pm Thursday April 15th – 11pm Friday April 16th.
As any die-hard trendsetters would do, my colleague, Elisa, and I battled the mid-town crowds to wait in line opening night. After 1.5 hours of standing outside in the cold, we looked at each other both thinking “are we crazy?” when, like in a fashionista’s dream, Zac himself appeared from above (leaning out of the second floor window, to be exact). As he looked out and exclaimed his thanks to us for coming, we received a boost of exhilaration and headed inside.
The collection had made major headlines on the top Fashion blogs that week and the inspiration that was quoted as “made for a woman who likes to dress up, but might not have a red carpet to walk every other week” was totally spot on! From girly dresses to edgy tees, it definitely had Zac Posen written all over it.
Elisa and I both managed to pick up the red tutu strapless dress we had been eyeing from the lookbook online, hopefully there will be a red carpet to walk soon…
- 24 hours of Zac Posen
- by Cara Caulkins
- Tagged: NYC Events, Target, Zac Posen