This week, Marina Maher Communications (MMC) launched the newest product line for COVERGIRL, NatureLuxe, with multi-platinum artist and four-time GRAMMY award-winning star Taylor Swift, who will be the face of this next generation luxury makeup. Taylor Swift revealed her much-anticipated COVERGIRL NatureLuxe ads for the Brand in NYC on December 7th. To garner consumer anticipation and awareness prior to the in-store launch this January, MMC secured coverage in major national and beauty media, which culminated in this week’s beauty-focused media tour. Swift kicked off the day with an in-studio interview at The Today Show, followed by interviews with other high-reach broadcast entertainment outlets, top online influencers and beauty editors. Media had the opportunity to hear Taylor speak in depth for the first time about her beauty philosophy, her passion for being a COVERGIRL, and her enthusiasm for the new line of products she’s representing for the Brand.
COVERGIRL has already secured more than 200 MM impressions for NatureLuxe (in connection to Taylor) in the past 24 hours, including:
Stay tuned for more media coverage of the January debut of Swift’s COVERGIRL NatureLuxe ads and products!