Two MMC campaigns were named finalists for an additional PR award this week. MMC’s work for U by Kotex* and Poise, both products of Kimberly-Clark, are finalists for the Holmes Group’s 2011 North American SABRE awards competition. U by Kotex* is a finalist in the “marketing to youth” category and Poise is a finalist in “marketing to women.” The finalists were chosen from close to 2,000 entries, and represent some of the strongest programming in the history of the competition, according to Paul Holmes, editor of The Holmes Report. The SABRE Awards, which recognize excellence in public relations programming, will be presented on May 10 in New York City.
MMC’s client, U by Kotex, was awarded the Research Innovation Award and the Gold Award in the Health and Personal Care category last night at the 2011 ARF David Ogilvy Awards ceremony in NYC.
MMC worked closely with our partner agency, Organic, to develop the entry and MMC was listed as the research organization for conducting the Break the Cycle study in August 2009.
Entries were judged by a panel of industry experts and Gold and Silver awards were given to the best two entrants in each category. The Gold category award winners were automatically placed in the running for special recognition awards including the Research Innovation Award.
The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
View more about the awards here.
The U by Kotex program is nominated for an ARF David Ogilvy Award in the Health and Personal Care category. MMC worked closely with our partner agency, Organic, to develop the entry and MMC is listed as the Research organization since we conducted the Break the Cycle study.
The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
Representatives from Kimberly-Clark accept the Product of the Year Award for U by Kotex
MMC’s client U by Kotex was awarded Product of the Year in the feminine care category at an awards ceremony last night in NYC. Product of the Year is the world’s largest consumer-voted program that recognizes innovation in consumer packaged goods and is voted on by more than 60,000 consumers. According to a nationwide survey of 60,000 shoppers conducted by TNS survey, 80 percent of consumers are willing to try new products while 68 percent of shoppers say a consumer voted award means more for a new product than an expert’s opinion. Recommendations from friends or family positively impacts purchase interest amongst close to half the population.
View the press release here.
