Spread holiday cheer this season with the hottest gifts for everyone on your list. We asked MMCers what gifts they’re giving this year and pinned our favorites onto an MMC 2013 Gift Guide Pinterest Board! If you’re still shopping for gifts, our guide has everything from the tried-and-true to the creatively unexpected. Whether the person on your list is tech savvy or a budding fashionista, we’ve got you covered. What are you gifting for your family and friends this holiday season?
Posts Tagged ‘Social Media’
Marketers continue to debate if Facebook is a viable tool to “reel in” customers and increase sales. We think so, if it’s done right.
Check out these tips to keep readers interested and engaged:
- Figure out what they’re paying attention to and model it
- Prompt readers to take action
- Include links to your website regularly
Make sure your messaging ties into the website where you’re leading them.
There was a lot of buzz around Twitter’s stock performance last week. Although seemingly impressive, critics point to Twitter’s low revenue and wonder if it’s being overvalued.
The New Yorker notes that some technology companies do end up making money after initial low revenue. “With Twitter increasingly becoming part of the infrastructure for communicating online, investors seem to believe that’s exactly what’s going to happen.”
We all act for a reason. Each time we share content, for example, there’s an underlying motivation whether we’re aware of it or not.
This infographic breaks down some of the key reasons why we share:
- Social currency: This content made you look smart, interesting, fun, savvy, in-the-know in front of your social network.
- Emotion: This content made you feel excited, in awe, inspired, motivated, touched, angry.
- Practical value: You found this content to be useful. This could be new information, tips, deals.
- Storytelling: You enjoyed the story that the content belongs to – for example, a video about someone overcoming a great obstacle.
What motivates you to share?
Starbucks’ digital platforms are hot – particularly on Facebook, where almost all Facebook users (94 percent) are either a Starbucks fan or are friends with one. Starbucks’ success story shows other brands struggling to go digital that they too can do it. They just need the right ingredients.
One important component seems to be that Starbucks has rewarded its customers to get rewards back. For example, Starbucks digital network offers:
- Premium digital content such as The New York Times, The Economist & The Wall Street Journal
- Local news & Zagat restaurant reviews
- Foursquare check-in
- Mobile payment system
These offerings have helped develop brand loyalists who are even pre-paying online before they get their coffees – improving cash flow and operational costs – which has contributed to improved stock performance.
Check out these quick ways to improve your status updates and increase engagement on Facebook.
- Post an interesting fact.
- TIP: Share a tip.
- Add an endorsement when sharing content: “Love this!”
- Don’t ask a question each time you share.
- Ask followers to take action like Pin or Tweet.
- Use short links.
- Overlay text on an image.
- Ask users to comment.
- Oh, and p.s.: Add a p.s.
Brands like Amazon, Netflix, OKCupid, Pandora and Twitter are tracking customers’ online behavior to produce targeted offerings and increase sales. What stats are they looking at and offering as a result, you may ask? This infographic tells all.
- Amazon - customers’ past purchases, customer ratings and likes, customers’ purchases compared to similar purchases by other customers and items in customers’ virtual shopping carts to suggest products
- Netflix - users’ ratings on movies and TV shows to create additional movie, TV show and genre recos
- OKCupid – user responses, ratings of each other and profile keywords to match them up with each other
- Pandora - users’ ratings of individual songs, artists or genres to create new music recos
- Twitter – users’ connections and the websites they visit (based on ones they’ve “followed” or “tweeted” from) to reco new connections