MMC for a Cause and its holiday initiatives were featured by PRWeek as part of its “12+ Ways of Giving Back” feature series. This year, MMC is supporting Covenant House, Toys for Tots and New York Cares through toy and coat drives. Since 2007, MMC has been giving back through a variety of programs including creating journal kits for hospitalized children and revitalizing a local elementary school. Read more about MMC for a Cause here.
MMC’s Health & Well-Being Practice lead, Diana Littman Paige, was quoted in the February, 2011 issue of PRWeek regarding an article on the increasing convergence of pharmaceutical and consumer lifestyle messages in PR campaigns to effectively reach the more sophisticated, health-conscious consumer. The article highlights MMC’s campaign for Kimberly-Clark’s Poise, featuring webisodes with Whoopi Goldberg and Novo-Nordisk’s diabetes campaign with race car driver Charlie Kimball.
This week, I’ll be reporting from the Cannes Lions 57th International Advertising Festival. It is one of the most exciting industry events of the year, where corporate and agency leaders come together to learn, debate, celebrate success and consider “what’s next?”
In thinking about how the industry is evolving, nothing makes us happier than CMOs who fully embrace PR as an integral part of holistic brand building – a norm rather than an exception these days. To read more, click here.
Technorati Tags: Cannes Lions, PRWeek, Brand Marketing, PR, public relations, marketing to women, Marina Maher Communications, MMC
