The subject of hair has become an all-pervading topic in Super Bowl coverage, thanks in part to MMC and client Head & Shoulders. Dubbed the “Hair Bowl,” Sunday’s game features two of the grooming industry’s hairiest spokespeople— including Head & Shoulders’ spokesperson Troy Polamalu. Troy’s long, curly locks made a big splash when Head & Shoulders insured them for $1 million. That was back in August. We’ve kept the momentum going since then and as we near the greatest sporting event of the year, his hair is still “top of mind” for every football fan. That includes those rooting for the green and yellow on Sunday.
The “Hair Bowl” has become so intense that reporters and fans alike are now debating which NFL defensive superstar has the best hair. Arriving in Dallas last night, the MMC Head & Shoulders team is preparing for the events ahead by giving sports media a taste of Troy Polamalu’s secret weapon: Head & Shoulders Hair Endurance for Men, with complimentary wash & styles.
A packed crowd of top-tier media packs NY’s Radio City Music Hall awaiting an announcement from Jennifer Lopez, who becomes the first-ever Global Brand Ambassador for Venus razors. MMC is handling the announcement for client P&G. Stand by for more coverage — and more great pics!
It seems like we say this a lot at MMC but oh, what a night! On January 5th in LA, MMC helped COVERGIRL celebrate its 50th anniversary with a red carpet bash that brought together COVERGIRLs past and present. Current Brand Ambassadors Drew Barrymore, Ellen DeGeneres, Taylor Swift, Dania Ramirez and Queen Latifah kicked off a year of celebrating the COVERGIRL credo that every woman is a COVERGIRL. Previous COVERGIRLs Nikki Taylor, Rachel Hunter and Cheryl Tiegs also joined for the brand’s golden anniversary. The celebration didn’t end there though. The launch of myCOVERGIRL, invited women everywhere to create their own COVERGIRL ad that explains what makes them a COVERGIRL for the opportunity to win prizes and unique experiences.
To generate awareness about the brand’s anniversary and consumer engagement campaign, MMC secured more than 260 MM impressions (and counting) in just the first week, including coverage on Stylecaster, InStyle, and MTV.com. More media hits continue to roll in from major national media with Extra, E! and Women’s Wear Daily.
To further amplify COVERGIRL’s anniversary platform, and to leverage Ellen’s fan base to join the myCOVERGIRL program, MMC led the coordination of an integration on Ellen’s TV show which aired today, January 12th. Most of the content for the integration was filmed at the anniversary party; check out the clip to learn more about the engagement program and to see Ellen rocking her COVERGIRL at the event!
For a closer look, check out the photo attached and a behind the scenes look at the party here.
This week, Marina Maher Communications (MMC) launched the newest product line for COVERGIRL, NatureLuxe, with multi-platinum artist and four-time GRAMMY award-winning star Taylor Swift, who will be the face of this next generation luxury makeup. Taylor Swift revealed her much-anticipated COVERGIRL NatureLuxe ads for the Brand in NYC on December 7th. To garner consumer anticipation and awareness prior to the in-store launch this January, MMC secured coverage in major national and beauty media, which culminated in this week’s beauty-focused media tour. Swift kicked off the day with an in-studio interview at The Today Show, followed by interviews with other high-reach broadcast entertainment outlets, top online influencers and beauty editors. Media had the opportunity to hear Taylor speak in depth for the first time about her beauty philosophy, her passion for being a COVERGIRL, and her enthusiasm for the new line of products she’s representing for the Brand.
COVERGIRL has already secured more than 200 MM impressions for NatureLuxe (in connection to Taylor) in the past 24 hours, including:
Stay tuned for more media coverage of the January debut of Swift’s COVERGIRL NatureLuxe ads and products!
- COVERGIRL and MMC Unveil Taylor Swift’s Latest Ads
- by MaherComm
- Tagged: Access Hollywood, AP, Associated Press, COVERGIRL, Daily Makeover, Marina Maher Communications, marketing to women, MMC, NatureLuxe, P&G, PR, Procter & Gamble, Social Media, Taylor Swift, TODAY Show, VH1
MMC’s Taline Kundakji, a Vice President on Procter and Gamble’s COVERGIRL brand, will be honored today at the PR News’ 15 to Watch Award’s Luncheon at the National Press Club in Washington, D.C.
For the second year in a row, PR News is acknowledging an MMC employee for their outstanding achievements in the key areas of client leadership and agency contribution. Taline is recognized this year, for her contribution to COVERGIRL and the team’s success in consistently surpassing client goals.
Watch the video to catch a glimpse of “A Day in the Life of Taline.”
My boyfriend and I decided to become dog owners about a year ago. We’ve both always loved animals and as someone who never had a pet growing-up (my mother told me I was allergic!) I knew I just HAD to have a dog!
After many months of searching for our favorite breed, an English Bulldog, from local Bulldog rescue groups that never returned our calls, we expanded our search to local kennels and shelters in the greater NYC area. After work and on weekends we visited a good number of dogs, all of which were wonderful in their own ways, but then decided that we needed a small dog (around 20 pounds) as he/she would make the best fit for our home and hectic lifestyle.
After calling animal shelters literally EVERY DAY for more than a month, a small dog appeared on the ASPCA website and we immediately trekked uptown to meet him. His name was Carlito, a grey Lhasa Apso/Brussels mix and he was adorable. We put him on hold because he was undergoing some medical tests. We were told he’d be available in just a few weeks…
A few days later, I was called at work with the most amazing news – little Carlito was ready to come home with us! Although we weren’t fully prepared, we brought him home, made a makeshift dog bed out of old blankets, and picked up some yummy treats from the local store. Carlito was in heaven….he was so happy to come home with us he literally couldn’t stop following us around and bouncing off the furniture!
I knew the minute Carlito (now re-named Wookie) walked through our front door that he was meant to be part of our family. In just one week he’s shown us so much love and gratitude that I can’t even imagine how we lived without him. Although he’s a lot of work, he’s 110% worth it. If you’re thinking about adding an animal to your family, I highly recommend adoption – it literally saves lives.
In fact, October is Adopt a Shelter Dog Month. In honor of the holiday, P&G’s Iams is asking that you share your adoption story on its Facebook page and for every story, they’re donating meals to animals in need. To date they’ve donated 78,510 meals…that’s nothing to bark about!
