Image Courtesy: The Holmes Report
MMC has been ranked in the Top 10 of The Holmes Report 2014 Global Creative Index.
Candidates are decided based off of The Global Creative Index, which analyzes entries and winners from twenty-five other PR programs worldwide. The scores are then weighed via the Holmes Report formula. The ranking also takes into consideration each agency’s staff size. The Global Creative Index creates a “points per head” calculation which helps identify the most creative PR agencies in the world.
The 2014 ranking is the third annual analysis of creative excellence in the PR industry.
The Holmes Report stated, “The organizations and firms featured here should be commended for their commitment to breakthrough thinking. Ultimately, we hope that this report, in particular the work it showcases, helps to elevate and inspire.”
To read more about The Holmes Report 2014 Global Creative Ranking, visit http://www.holmesreport.com/news-info/15543/Unity-And-Ogilvy-PR-Retain-Top-Spots-In-2014-Global-Creative-Ranking.aspx
MMC is sponsoring a panel at the Holmes Global Summit on October 29th on The Hidden Power of Earned. The panel will explore how earned has become an engine that is the new catalyst exploding the power of social, traditional, and online media. The panel is moderated by Susan Bean, EVP of MMC’s Creative Catalyst Group with Jeff Pyatt, Head of Global PR and DR Initiatives at Outbrain and Olivia Herron, VP of Brand Strategy for Curalate, who each bring different perspectives to how people discover and engage with content online.
Marina Maher Ketchum (MMK) won big at last night’s CLIO awards with our P&G Thank You Mom campaign. The awards, given to the MMC and Ketchum teams that partner as MMK for client Procter & Gamble, were for support of P&G’s sponsorship of the 2014 Olympic Winter Games.
“The CLIO Awards honor groundbreaking work that pushes the boundaries of creativity,” said MMC CEO Marina Maher. “And that’s just what our MMK team did, delivering a huge return in purchase intent, an increase in P&G equity and brand message pull through.”
The P&G campaign won a Silver CLIO in Public Relations: Brand Development and a Bronze CLIO in Public Relations: Corporate Image. It was also shortlisted for a Public Relations: Special Event award.
“CLIO Awards represent one of the highest creative honors in marketing, said Rob Flaherty, senior partner, CEO and president of Ketchum. “Our winning campaigns, including those executed as part of our partnership with Marina Maher Communications as MMK, reflect sound strategies that achieved meaningful business results, fueled by creative execution that resonates with consumers.”
MMC’s U by Kotex Generation Know program for Kimberly-Clark has been awarded a Global SABRE by the Holmes Report. This program won a Gold SABRE earlier in the year. The award, given to the 50 best PR campaigns in the world, will be presented at the Holmes Global Summit meeting in Miami, October 29th. According to the Holmes Report, out of more than 5,000 entries, this campaign was in the top 1% of all the work the SABRE judges saw.
Image courtesy of Depend
One in four Americans* experience bladder leakage. Depend brand launched “Drop Your Pants for Underwareness,” its largest effort to date to help break down the stigma of the issue and support the millions of people who have it.
To help raise Underwareness, MMC and Depend scored two discussions about the campaign on the TODAY Show in less than a week. TODAY Show’s Willie Geist sent out this tweet, which led to the first segment and social posts from the show on Twitter and Facebook. Kathie Lee Gifford discussed the campaign with co-host Hoda Kotb a few days later.
The Depend brand continued to ignite the movement with Drop Your Pants and Dance for Underwareness, a concert headlined by alt-dance group Capital Cities at Pier 97 in New York City. The concert attracted nearly 3,000 attendees (many of whom dropped their pants and donned Depend Underwear), including media from top entertainment and lifestyle websites such as Examiner.com Celebrity.
Finally, Depend brand partnered with celebrity talk show host and comedienne Sheryl Underwood, who has bladder leakage and wears Depend Underwear every day, to tell her personal story in an inspirational online video. Last week, MMC coordinated a media day with Sheryl who explained why she stands up for and dropped her pants for Underwareness to top-tier outlets like Huffington Post Live, Essence magazine and Examiner.com Women’s Health, among others.
Check out the online buzz with #DropYourPants and #Underwareness and visit www.underwareness.com for more information.
*between the ages of 20 and 85
Image Courtesy Today.com
In the last week, chances are someone you know has dumped a bucket of ice over their head to raise awareness for ALS (Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease). But a week ago you may not have even known what ALS was. This viral initiative has dared hundreds of thousands – perhaps millions — of regular folks as well as many high profile people like Mark Zuckerberg, Jimmy Fallon, the entire New England Patriots football team and Ethel Kennedy to douse themselves with ice water and generated millions of media impressions. Coverage has included leading broadcast and online outlets – even a live on-air accepted challenge from The TODAY Show’s Matt Lauer.
The #IceBucketChallenge was not propelled into the spotlight with the help of a recognizable pharmaceutical company or celebrity endorsement. Rather, the celebrity falls to regular people and patients like 29-year-old Pete Frates, who set the wheels in motion with his own challenge to a few friends and favorite athletes. The rest is history (or on your Facebook newsfeed).
This movement is not without controversy; with many questioning whether participants are only accepting the challenge to be part of the trend. The true test of the #IceBucketChallenge and viral campaigns like it is whether it can span beyond raising awareness and convert social posts to dollar signs for research and truly #StrikeOutALS. According to a recent interview with PRWeek, there have been a flood of donations to ALSA.org, with $5.7M being raised in the last two weeks alone.
Campaigns like this provide inspiration for other diseases that lack a recognizable celebrity advocate, including multiple sclerosis, lupus and mental illnesses. Parkinson ’s disease, for example, has benefitted from high awareness and research funding because of Michael J. Fox’s goal of eliminating the disease “in our lifetime.” The #IceBucketChallenge proved that you don’t need a recognizable face to attract awareness and funding. You just need a great idea that goes viral. #nopressure.
MMC is delighted to announce that Andrea Fassacesia, MMC’s Senior Vice President, HWB Media Specialist, has been named to the PRWeek 40 Under 40. Andrea joins an elite group of dynamic individuals under the age of 40 who are leading the charge for the next generation of communicators. She will be honored at a PRWeek dinner on September 16th.
Andrea, who joined MMC last year as a vice president, was selected for her understanding of what it takes to craft a “must cover” healthcare story and deliver clients’ messaging in top-tier media. She credits her background in account management to helping her understand overall client business goals, placing them at higher priority than her relationships with top-tier media. “If I feel a story angle isn’t newsworthy,” she says, “I always find ways to re-shape it. Clients and the account team should never have to ask me how to reshape a story; I always want to have the answer before they ask.” Andrea has also been a key player on many MMC Health & Well-Being new business pitch teams, including two in the last week.
This is the second year in a row that an MMC staffer has been selected for this award. Last year, Samara Finn, SVP of social media strategy, was honored for her expertise in harnessing the power of online influencers for MMC clients.