P&G and MMC hosted over 120 media and fashion, home and lifestyle influencers at its second annual P&G Future Fabrics event themed around The Fabric of the Senses.
Image Courtesy: Fabric Care
Hosted by style expert George Kotsiopoulos and presenters, Sabine LeChatelier of Premiere Vision, Dr. Lawrence Rosenblum, a professor of cognitive science at the University of California and Director of Research and Development at P&G Margarita Bahri-keeton, the event brought together the cognitive science of multi-sensory perception and fabric care to explore why we fall out of love with our clothes. Research has shown that women tend to wear only 20% of their clothes, 80% of the time – that’s a lot of unworn clothes in our closets! To help people take their closets from “someday clothes” to “go-to clothes,” P&G unveiled its 3-step FiberScience approach to fabric care – Clean, Protect, Enhance – and how that is expressed through clothing’s Look, Feel and Scent to preserve and improve the multi-sensorial fabric attributes that influence our relationship with clothes.
A new collection of 14 machine-washable looks designed by renowned fashion designer Giles Deacon exclusively for the Tide and Downy brands was also unveiled at the event, further changing attendee’s ideas of what can be washable.
Attendees included outlets like CNN/CNN.com, InStyle, Family Circle, Teen Vogue, Lucky.com, Elle and Style.com. Coverage has already started to come through on HAPPI.com, via a press release and socially. Follow the conversation on Twitter and Instagram with #PGFutureFabricsNYC!
Image Courtesy: Venus
Today, Gillette Venus – the world leader in female hair removal – and MMC are launching the “Use Your And” campaign across the globe to inspire women and girls to stand-up against one-dimensional labels, encouraging them to #UseYourAnd and unleash the innate potential inside all women. All women have “ANDs” – they are the unique qualities, attributes and characteristics that make her who she is – but they often are limited by one-dimensional labels. In fact, a new Global survey led by MMC and Wakefield Research revealed that most women around the world have felt labeled starting as young as 10 years old and nearly half say those labels have had a negative effect on their lives.
To educate women on instances of labeling and realize their potential, MMC coordinated a global partnership with Claudia Chan, Founder of S.H.E. Summit Global Conference & Women’s Empowerment Expert. Claudia’s expertise lies in making empowerment and mentorship available to all women with the belief that if women lead their optimal lives and realize their potential, they will change the world.
To learn about the new campaign, take a look at the “The Story Behind Use Your &”, created by MMC. This video complements the new campaign “AND Stand” video launched today, encouraging women to use their ANDs. Both videos feature the re-mastered recording of the Venus brand’s iconic ‘She’s Got It’ song – modernized for the future.
Venus and MMC invite you to share the “AND Stand” video through social media to inspire other women to reach their full potential. When you do it, be sure to tell us all about your &’s as well.
Visit GLAM and Yahoo Beauty to read more.
Marina Maher Communications (MMC) has appointed Managing Director Kim Stokes to Deputy Director of Digital Integration, a newly created role at the agency.
Stokes manages the Digital and Social Media practice within the Creative Catalyst Group (CCG), overseeing digital and social media strategy and execution across the agency. She has deep experience developing social media strategy for consumer, healthcare and technology brands, including development and management of owned assets, brand reputation, product innovation, and influencer engagement.
“Since joining MMC in 2013, Kim has made an extraordinary contribution to MMC,” said MMC CEO Marina Maher. “She has integrated social and digital strategy throughout the agency, and significantly contributed to agency growth.”
“Kim has the talent, the business acumen and the team to pioneer new ways to enable our clients’ brands to break through in the ever evolving integrated media landscape,” said Susan Bean, Executive Vice President of the Creative Catalyst Group.
Prior to joining MMC, Kim was Senior Vice President, Global Digital Strategy at Hill + Knowlton Strategies in New York. She led the digital practice for the Eastern Region and International in the U.S., advising clients on their online strategies for brand reputation, issue management and product or service launches.
Kim also spent seven years working in Beijing, China advising multi-national companies on their strategies for growth and is fluent in Mandarin.
MMC’s Ariana Finlayson accepts two Gold WOMMY’s at the WOMMA Awards Dinner
MMC has received two Gold WOMMY Awards at the Word of Mouth Marketing Association (WOMMA) Awards Dinner in Los Angeles.
The two awards went to:
- Head & Shoulders for its “Season of the #Whiff” campaign: “Introduction” Award
- U by Kotex for its “Generation Know” program: “Influencer” Award
According to WOMMA, the Introduction Award is given to “the best word of mouth communication program to introduce a new product or service.” The Influencer Award honors “the most effective/creative use of an influencer marketing program to achieve a business outcome.”
The WOMMY Awards celebrate word of mouth marketing and recognize the industry’s most inspiring work.
Image Courtesy: Lady and the Blog
MMC and client Mederma® hosted the first-ever Mederma Stretch Marks Therapy Shower for mommy bloggers and expectant mothers at Alice’s Tea Cup in Midtown Manhattan. Dermatologist Debra Jaliman educated media about pregnancy-focused skin care, including use of Mederma Stretch Marks Therapy, the #1 pharmacist recommended brand for stretch marks. There was high engagement among attendees, who shared their pregnancy stretch marks stories at the event and on their social channels. Check out this post on Lady and the Blog by Tabitha St. Bernard, who is preparing to welcome her own little one soon. More to come in the coming weeks.
Image Courtesy: Ad Age
MMC has been named one of the 40 Best Places to Work in Advertising & Media by Advertising Age. The agency was selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design.
The AdAge article said: “Respondents described the 31-year-old firm’s culture as “empowering” and “invigorating,” citing an “entrepreneurial spirit” and a team structure that demands a lot but praises success even more. “I feel 100% set up for success,” one employee said.”
“MMC has worked hard to differentiate itself by creating the kind of culture that allows world class talent to flourish and rewarding them when they do,” said Diana Vienne, MMC’s EVP of Human Resources & Organizational Development. “Great talent today want a flexible and supportive environment where their contributions are meaningful and recognized. At MMC, we encourage employees to pursue their passions and hold them accountable for their results. In return, our staff approaches everything with a “can do” spirit, sense of purpose and true collaboration.”
Submissions were evaluated by Ad Age research partner Buck Consultants LLC, which crafted two surveys to find the companies with the best benefits and most-engaged employees. The employer survey asked about pay, promotions, health care and other benefits and hiring practices. The employee survey measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues.
Natalie Zmuda, deputy managing editor at Advertising Age, said, “With hundreds of companies applying and going through the rigorous employer and employee survey process for the 2014 Ad Age Best Places to Work list, the competition was tough. The organizations that rose to the top are incredibly deserving.”
You can read the Ad Age article here.
Susan Bean, EVP of MMC’s Creative Catalyst Group, moderated a panel at the 2014 Holmes Global Summit proclaiming that content, delivered through earned media, is now at the center of brand communication, and laid out a future where strategic use of paid media will amplify earned.
Her opening remarks for the panel, which included Jeff Pyatt from Outbrain and Olivia Herron from Curalate, are below:
The topic of our panel today is the “Hidden Power of Earned”. So let’s start with a fundamental question: What does “earned” mean in today’s world? What are the opportunities for our discipline in a media landscape where earning the consumer’s attention is increasingly the ONLY way to reach them.
Now, earning attention for the companies and brands we represent has always been at the heart of what we do in PR. Our legacy core competency has always been to look at the story a client has to tell and consider the value proposition for all of the possible messengers of that story, to create the context where the brand’s story becomes relevant. The other area in which we’ve always excelled is navigating, and frankly manipulating a complicated media landscape.
So when you consider the splintering of the media landscape in the past 20 years with the decline in the power of push advertising, where all media has essentially become permission based media…that’s a world in which we should WIN.
After all, it’s certainly not a world in which our friends in advertising naturally thrive. They’ve never had to create a context in which their messages earn people’s attention. And let’s face it, consumers have become experts in how to avoid advertising; they time shift past it. They customize everything they see to avoid it and no matter what mechanism the media buyers come up with next, they will figure out a way to get to that little red X to avoid content they don’t want to see. But earned content is the content they’ve opted into…the conversation they want to be a part of.
Earned storytelling also creates its own distribution engine. Because earned media – by its nature – travels on the power of what’s interesting to people. Yet, if we’re honest, we all know that PR is still struggling to claim its rightful place in the new media landscape.
And that’s what we want to address in this panel. That we are in a fundamentally DIFFERENT business than we were 10 years ago…even five years ago: we are now in the direct-to-consumer communication business.
So we need to become the creators of the earned content people engage with and experts in navigating an INTEGRATED media landscape, in which content, social, influencer…and yes, traditional media all create an echo chamber that uses multiple channels to create a shift in belief. A world where, instead of being the “amplifier” of advertising, earned media is at the center of brand communication and we are the masters of a new media universe in which strategic use of paid media… amplifies earned.