Inspiration is in the Air
One of my favorite things about living in New York City is that twice a year the city is host to Fashion Week. The inspiration and creativity hits a high point during these weeks each September and February, and I was thrilled to be a part of Secret’s participation this past weekend. MMC worked to secure the title sponsorship for my favorite deodorant Secret at a New York Fashion Week Media Mixer for Online Influencers. Yes, deodorant can be fashionable!
We launched three new products to key online influencers and industry insiders, as well as communicate the brand’s equity of being “Fearless” by enabling one lucky attendee’s fearless life goal. Some examples of entries included overcoming a fear of flying by taking pilot classes or finally running a marathon with help from a trainer that Secret would provide.
For Secret to be able to add to the inspiration that Fashion Week brings to the New York air was an amazing experience and one that I will not forget soon. Secret is tackling fears one woman at a time.
