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Posts Tagged ‘marketing to women’

MMC COVERGIRL Team Nails Second Gold CLIO with Agency Partners

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Image Courtesty of Boomerang LLC

The MMC COVERGIRL team with agency partners Boomerang, Grey, Starcom and United Entertainment Group was awarded a GOLD CLIO Sports Award for Best Integrated Campaign Category for its support of the NFL #FANICURE partnership. You can see submission and details here, which includes results of MMC’s social media support of the campaign.

CLIO Sports Awards, an extension of the CLIO Awards, honors breakthrough work in sports marketing and advertising globally.

MMC’s Nancy Lowman LaBadie Speaks to Marketing Daily About Rise in Feminine Power Marketing Campaigns

Nancy Nancy Lowman LaBadie

Nancy Lowman LaBadie, EVP of MMC’s Consumer Practice, is quoted in a Marketing Daily story about campaigns that feature strong women.

In the story, LaBadie notes that the revitalization of conversations about feminism has been re-energized since Sheryl Sandberg published Lean In last year:

“Brands are looking to empower women more, and create a stronger emotional connection.” And while those messages appeal to women in every demographic, they’ve inspired many Gen Y women to share them. Pantene is a great example, she says, “not just because the message of empowerment fits so well with its strength and shine positioning, but because there is a real call to action, to challenge yourself and others not to apologize as frequently.”

She also notes that the feminism message appeals to Millennials because “Young women are wondering how they can move into roles with more leadership.”

For more about this topic, you can read the story here.

Motherly MMC Advice

With Mother’s Day just around the corner, we asked MMCers to share the best advice they ever got from their moms. Below is just some of the smart, sweet and hilarious advice shared.

  • If you cannot say anything nice, don’t say anything at all.
  • Don’t let the sun set on your anger.
  • Stand up straight!
  • Write thoughtful, hand-written thank you notes.
  • Always keep your own bank account and checkbook.
  • Do your best in everything you do.
  • Tomorrow is a new day!
  • From Martha Washington: I am determined to be cheerful and happy in whatever situation I may find myself. For I have learned that the greater part of our misery or unhappinessis determined not by our circumstance, but by our disposition.
  • Honor your commitments and never quit when things get tough.
  • The ones who try to bring you down are either jealous or unhappy. Smile and keep your head up no matter what they say.
  • You could always use a little more blush and lipstick!
  • Don’t sweat the small stuff!
  • Just remember, it’s easy to be young and beautiful when you’re young and beautiful! Enjoy it while you have it and remember: it gets harder as you go.
  • Dance like no one’s watching.
  • Take care of your skin!
  • Stand up for what you believe in, and remember the easiest thing you can do, even when times aren’t so bright, is smile.

What is some of the best advice your mom ever gave you?

MMC and Poise Introduce Women to SAM (Super Absorbent Material)

Poise MicrolinersImage Courtesy of Poise

Light Bladder Leakage, LBL, the spritz. No matter what you call it, one in three women experience common little leaks that can be triggered by everyday occurrences like coughing, sneezing, laughing and exercise. Even more surprising is that many women who experience LBL use feminine care products or nothing at all to manage their LBL because they don’t know there are solutions designed specifically for it or because they don’t think incontinence products are for them.  But that’s all going to change, thanks to Poise!

Poise has launched new, shockingly thin and surprisingly absorbent Poise Microliners, featuring SAM (Super Absorbent Material). The thinnest liners in the light incontinence category, Poise Microliners are designed specifically for LBL and stay three times drier than period liners to help women manage their LBL with confidence.

MMC is supporting the launch of new Poise Microliners with a mix of traditional and digital tactics to encourage women to meet SAM (Super Absorbent Material). Read more about new Poise Microliners on MediaPost Marketing Daily, and visit www.Poise.com to meet SAM (Super Absorbent Material), learn about Poise pads and liners and request a free sample.

Women in History Not Afraid to Make a Fuss

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With Women’s History Month almost over, we’ve been reflecting on contributions made by women of the world. A couple of observations stand out:

  • Remarkable women challenge the status-quo, make a ruckus and stop at nothing to incite change when needed.
  • Today, women are better equipped than ever to make an impact, thanks to the digital tools at our disposal.

Here are a few examples of extraordinary women who have employed key communication skills when re-shaping their world:

  • Eleanor Roosevelt – the Former First Lady had an international mindset. A prolific and outspoken activist, Eleanor held more than 340 press conferences, and penned her own daily newspaper column. She lobbied heavily for her husband during his 12 years in office, and publicly challenged his policies if she disagreed with them. Just imagine what she could have done with Twitter!
  • Princess Diana – the People’s Princess masterfully worked the media, bringing global attention to causes of her choice, always with intent of giving voice to the sick, the poor and the forgotten.
  • Margaret Thatcher – the Iron Lady took media relations into the modern age, using rhetoric and persuasive communication to re-shape attitudes and actuality. She also knew how to leverage a photo opportunity to show her own will aligned with the country’s.
  • Hillary Clinton – the glass ceiling cracker, former Secretary of State and the only First Lady ever to run for public office, embraced the digital world joining Twitter last year after the Texts From Hillary meme went viral. Hillary’s Twitter handle now has 1.25MM followers. She shares updates on world issues, cause work and The Super Bowl.
  • Malala Yousafzai – the teenage education activist embodies the power of storytelling. First in writing an undercover blog, then in recounting her story of surviving a Taliban assassination attempt to inspire girls all over the world to push for education. Her compelling story brings a face to the issue, and helps people connect with the cause.

You have to wonder what might these women have achieved if they had all been armed with social media? Today we don’t have to rely on the media to voice our opinions, we have the tools to instantaneously go directly to the world. As we press on re-shaping the status-quo, may we utilize all the digital tools in our arsenal and continue to make a fuss.

We Can Do It ImageImage Courtesy of Google

MMC and Venus Help Women Find Their Perfect Match

venus eventImage Courtesy of Venus

Gillette Venus is all about helping women find their “perfect match”: a razor that truly delivers great results for smooth, beautiful skin. This year, Venus is celebrating the exciting launch of two new razors: the Venus Embrace Sensitive and Venus Snap with Embrace. At the official launch event, MMC and Venus hosted media influencers and their “perfect matches” (BFFs, moms and colleagues) to learn about the Venus products best matched to their skin and lifestyle needs. Attendees also participated in activities tailored to their lifestyles, such as indoor rock-climbing, surf set and yoga. The new Venus Embrace Sensitive and Venus Snap with Embrace will be available starting in March. Check out the online buzz with #VenusPerfectMatch.

FTC’s New Year’s Resolution is to Trim Down Foul Weight Loss Marketing

I want to be skinnier in 2014. I want to eat less and better and exercise more – and ideally come across a remedy that magically helps me shed pounds instantly, with minimal effort. I’ll pay whatever I can afford. I’ll take it everywhere I go. I’ll Instagram, Tweet and Facebook it.

This is the topic that the Federal Trade Commission discussed yesterday at its press conference. It turns out that several companies have developed products with this audience in mind and promoted benefits that seemed too good to be true. Turns out they were.

These companies and products got hit with fines as part of the FTC’s law enforcement initiative to combat deceptive claims to weight loss products:

  • Sensa: claimed users can simply sprinkle, eat and lose weight
  • L’Occitane: claimed skin cream slims down your body
  • HCG Diet Direct: marketed unproven human hormone
  • LeanSpa, LLC: promoted weight loss supplements through fake news websites

The companies will pay a combined $34 million to settle these charges. Ouch.

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