Gillette Venus is all about helping women find their “perfect match”: a razor that truly delivers great results for smooth, beautiful skin. This year, Venus is celebrating the exciting launch of two new razors: the Venus Embrace Sensitive and Venus Snap with Embrace. At the official launch event, MMC and Venus hosted media influencers and their “perfect matches” (BFFs, moms and colleagues) to learn about the Venus products best matched to their skin and lifestyle needs. Attendees also participated in activities tailored to their lifestyles, such as indoor rock-climbing, surf set and yoga. The new Venus Embrace Sensitive and Venus Snap with Embrace will be available starting in March. Check out the online buzz with #VenusPerfectMatch.
Posts Tagged ‘marketing to women’
I want to be skinnier in 2014. I want to eat less and better and exercise more – and ideally come across a remedy that magically helps me shed pounds instantly, with minimal effort. I’ll pay whatever I can afford. I’ll take it everywhere I go. I’ll Instagram, Tweet and Facebook it.
This is the topic that the Federal Trade Commission discussed yesterday at its press conference. It turns out that several companies have developed products with this audience in mind and promoted benefits that seemed too good to be true. Turns out they were.
These companies and products got hit with fines as part of the FTC’s law enforcement initiative to combat deceptive claims to weight loss products:
- Sensa: claimed users can simply sprinkle, eat and lose weight
- L’Occitane: claimed skin cream slims down your body
- HCG Diet Direct: marketed unproven human hormone
- LeanSpa, LLC: promoted weight loss supplements through fake news websites
The companies will pay a combined $34 million to settle these charges. Ouch.
I had the great fortune of attending Glamour’s “Women of the Year” Awards last night – an evening packed with inspiration, tears, and the hard work and tireless determination of 12 women with awe-inspiring life achievements.
So, during my subway ride this morning, I took the time to reflect on which of the program’s “moments” (and there were many!) was most powerful.
It wasn’t the medley of Lady Gaga songs performed by members of the fifth-grade PS22 Chorus in Staten Island, or the surprise appearance by Oscar de la Renta to honor Natalie Manesset. Or even the moms of the children that Kaitlin Roig DeBellis helped save at Sandy Hook, who stood proudly on stage to honor her (smart guests, like me, brought their tissues).
It was the shrieks from Glamour’s “Girls in the Balcony” – several groups of schools Glamour invited to attend the event, among them the Lower East Side Girls Club. They were shouting “I LOVE YOU!,” but it wasn’t for Lady Gaga. It was for Malala Yousufzai. And that speaks volumes.
You likely know Malala, and her story – though just a year ago she was as unknown as the 66 million girls who aren’t in school that she is now fighting to help. She’s 16, and she’s inspiring young women around that world that their voice matters.
My top quotes from last night:
Husband of the year: “You’re the closest to heaven I’ve ever been.” – Hillary Rodham Clinton quoting Mark Kelly, about his wife Gabby Giffords (Glamour’s first ever “couple of the year!”)
Inspiration for beauty junkies: “Beauty is not in the face. It’s a light that shines from within.” – Malala
Throwback that I love: “Imagine your future with the confidence of your 10 year old self.” – Glamour Editor-in-Chief Cindy Lieve, quoting 2009 WOTY alum Amy Poehler
On her Glamour cover: “Every woman here deserves to be on the cover. But if I could forfeit my Glamour cover, it would be to Malala.” – Lady Gaga
From the ever-stylish and intelligent one: “You can’t be stylish without being smart,” – Natalie Massenet
Advice to be repeated every day, all day: “Be yourself. Everybody else is already taken.”” – Melinda Gates
Yes. Thank you!: “Strong women get things done. Be passionate. Be courageous. Be your best.” – Gabby Giffords
In memory: “This award is in honor of the 26 angels looking down on us right now.” – Kaitlin Roig DeBellis
To support Malala and Glamour’s Women of the Year fund, click here. My hands are all clapped out, but the 2013 Women of the Year deserve another round of applause. What an honor it was to spend a couple hours with you. As Glamour put it so well on their own blog, guests were left asking:
How can we take what we just heard, and use it to do more?
Wednesday night, the MMC Secret team hosted an intimate evening for media guests to launch the brand’s newest innovations for personalized Clinical Strength protection: Secret Clinical Strength Invisible Solid and Secret Clinical Strength Clear Gel, two category-firsts, giving women 100% odor protection for 100% confidence, guaranteed.
The experience immersed short-lead media influencers in women’s journeys to 100% confidence through the live performance of true life confidence narratives, as told by three fearless female storytellers from the renowned storytelling group The Moth.
The themes of confidence and fearlessness shined through each uniquely captivating story, after which the media were encouraged to conquer their fear, and potential stress sweat, by sharing their own confidence story. MMC’s own Nicole Kaldes demonstrated her #BeFearless attitude and took to the mic to tell a personal high school story that was met with laughter and applause from the audience.
For more information on the Secret Clinical Strength Collection, or to get your hands on one before they hit stores, visit: https://www.secretstore.com/ and learn about upcoming events from The Moth here: http://themoth.org/.
With all the education available about contraceptive methods, you’d think women would be more knowledgeable about this topic. But new research from the Centers for Disease Control and Prevention (CDC) suggests that 80 percent of women still do not know which birth control is most effective.
Most women do not realize that both oral contraceptives and condoms – while more popular, are less effective than an intrauterine device (IUD) or birth control implant. This “misconception” highlights the continued need to educate women.
Saturday. That’s the one day of the week I feel most attractive. But believe it or not, I’m part of a small minority of women who feel that way. According to a new study from PHD Media, women feel least attractive on Saturday (31%), Sunday (39%) and Monday (46%). Mornings don’t top the attractiveness scale either with 58% and 38% of respondents saying they feel unattractive from 5:00-7:00am and 7:00-9:00am, respectively. When do women feel they’re at their peak? On Thursdays and between 12:00-3:00pm. Who knew!?
As marketers and communicators, it’s wise for us to take these insights and apply them to our work, especially as we look to forge emotional connections between consumers and our clients’ brands. The survey findings give marketers the opportunity to practice an empowerment/engagement strategy that reaches consumers when they need a boost – in self-esteem, morale and overall well being. Because when you feel good, you look good and isn’t that what every woman wants? Brands that can empower female consumers during this time of need and help them feel their best will always come out on top.
Photo courtesy of Merck
On any given day, MMC’s entertainment specialists are busy researching, negotiating or working with a wide range of talent on behalf of our consumer and healthcare brands.
So how do you choose the right brand ambassador for your client – that person who will authentically mesh with the brand and inextricably deliver messages in a way that engages target consumers and media? Research might be helpful, Google some key words that meet your criteria and see what pops up. Or, based on your relationships, you could call the talent’s representative and see if you can get a top-line idea of that person’s connection to your campaign. If you know the talent’s publicist, makeup artist, stylist, etc. very well, you could reach out to them for insights.
Or, you could just ask the talent directly. As part of MMC’s “Meet the Talent” series, celebrities, sports figures and other key influencers stop by and share their interests, ideas and projects directly with key MMC account staffers, who in turn can delve a bit deeper on behalf of their client to uncover potential partnership opportunities. This insider intel has fueled unexpected ideas, created unique launch opportunities and has given MMC clients the edge on not only leveraging talent news, but in some cases breaking it. When a noticeably pregnant Melissa Joan Hart walked into our offices, it immediately sparked an idea for one of our clients with a major maternal health initiative. Fast forward four months later, and after intense negotiations with her agent, Melissa and MMC gave birth to Merck for Mothers’ “Once Upon a Birth” campaign which was strategically timed to break immediately following the birth of Melissa’s third child. Jo Frost, aka The Supernanny, has stopped by to talk about her severe allergies. Heather Graham her latest projects and La La Anthony how she juggles family and a hit show STARmeter. The lovely Mel B is our next scheduled guest.
There are lots of ways you can identify the perfect brand ambassador. But we believe there’s no better way than meeting them.