MMC Blog - The Inside Scoop

Posts Tagged ‘marketing to women’

MMC’s Nancy Lowman LaBadie Speaks to Marketing Daily About Rise in Feminine Power Marketing Campaigns

Nancy Nancy Lowman LaBadie

Nancy Lowman LaBadie, EVP of MMC’s Consumer Practice, is quoted in a Marketing Daily story about campaigns that feature strong women.

In the story, LaBadie notes that the revitalization of conversations about feminism has been re-energized since Sheryl Sandberg published Lean In last year:

“Brands are looking to empower women more, and create a stronger emotional connection.” And while those messages appeal to women in every demographic, they’ve inspired many Gen Y women to share them. Pantene is a great example, she says, “not just because the message of empowerment fits so well with its strength and shine positioning, but because there is a real call to action, to challenge yourself and others not to apologize as frequently.”

She also notes that the feminism message appeals to Millennials because “Young women are wondering how they can move into roles with more leadership.”

For more about this topic, you can read the story here.

Motherly MMC Advice

With Mother’s Day just around the corner, we asked MMCers to share the best advice they ever got from their moms. Below is just some of the smart, sweet and hilarious advice shared.

  • If you cannot say anything nice, don’t say anything at all.
  • Don’t let the sun set on your anger.
  • Stand up straight!
  • Write thoughtful, hand-written thank you notes.
  • Always keep your own bank account and checkbook.
  • Do your best in everything you do.
  • Tomorrow is a new day!
  • From Martha Washington: I am determined to be cheerful and happy in whatever situation I may find myself. For I have learned that the greater part of our misery or unhappinessis determined not by our circumstance, but by our disposition.
  • Honor your commitments and never quit when things get tough.
  • The ones who try to bring you down are either jealous or unhappy. Smile and keep your head up no matter what they say.
  • You could always use a little more blush and lipstick!
  • Don’t sweat the small stuff!
  • Just remember, it’s easy to be young and beautiful when you’re young and beautiful! Enjoy it while you have it and remember: it gets harder as you go.
  • Dance like no one’s watching.
  • Take care of your skin!
  • Stand up for what you believe in, and remember the easiest thing you can do, even when times aren’t so bright, is smile.

What is some of the best advice your mom ever gave you?

MMC and Poise Introduce Women to SAM (Super Absorbent Material)

Poise MicrolinersImage Courtesy of Poise

Light Bladder Leakage, LBL, the spritz. No matter what you call it, one in three women experience common little leaks that can be triggered by everyday occurrences like coughing, sneezing, laughing and exercise. Even more surprising is that many women who experience LBL use feminine care products or nothing at all to manage their LBL because they don’t know there are solutions designed specifically for it or because they don’t think incontinence products are for them.  But that’s all going to change, thanks to Poise!

Poise has launched new, shockingly thin and surprisingly absorbent Poise Microliners, featuring SAM (Super Absorbent Material). The thinnest liners in the light incontinence category, Poise Microliners are designed specifically for LBL and stay three times drier than period liners to help women manage their LBL with confidence.

MMC is supporting the launch of new Poise Microliners with a mix of traditional and digital tactics to encourage women to meet SAM (Super Absorbent Material). Read more about new Poise Microliners on MediaPost Marketing Daily, and visit to meet SAM (Super Absorbent Material), learn about Poise pads and liners and request a free sample.

Women in History Not Afraid to Make a Fuss


With Women’s History Month almost over, we’ve been reflecting on contributions made by women of the world. A couple of observations stand out:

  • Remarkable women challenge the status-quo, make a ruckus and stop at nothing to incite change when needed.
  • Today, women are better equipped than ever to make an impact, thanks to the digital tools at our disposal.

Here are a few examples of extraordinary women who have employed key communication skills when re-shaping their world:

  • Eleanor Roosevelt – the Former First Lady had an international mindset. A prolific and outspoken activist, Eleanor held more than 340 press conferences, and penned her own daily newspaper column. She lobbied heavily for her husband during his 12 years in office, and publicly challenged his policies if she disagreed with them. Just imagine what she could have done with Twitter!
  • Princess Diana – the People’s Princess masterfully worked the media, bringing global attention to causes of her choice, always with intent of giving voice to the sick, the poor and the forgotten.
  • Margaret Thatcher – the Iron Lady took media relations into the modern age, using rhetoric and persuasive communication to re-shape attitudes and actuality. She also knew how to leverage a photo opportunity to show her own will aligned with the country’s.
  • Hillary Clinton – the glass ceiling cracker, former Secretary of State and the only First Lady ever to run for public office, embraced the digital world joining Twitter last year after the Texts From Hillary meme went viral. Hillary’s Twitter handle now has 1.25MM followers. She shares updates on world issues, cause work and The Super Bowl.
  • Malala Yousafzai – the teenage education activist embodies the power of storytelling. First in writing an undercover blog, then in recounting her story of surviving a Taliban assassination attempt to inspire girls all over the world to push for education. Her compelling story brings a face to the issue, and helps people connect with the cause.

You have to wonder what might these women have achieved if they had all been armed with social media? Today we don’t have to rely on the media to voice our opinions, we have the tools to instantaneously go directly to the world. As we press on re-shaping the status-quo, may we utilize all the digital tools in our arsenal and continue to make a fuss.

We Can Do It ImageImage Courtesy of Google

MMC and Venus Help Women Find Their Perfect Match

venus eventImage Courtesy of Venus

Gillette Venus is all about helping women find their “perfect match”: a razor that truly delivers great results for smooth, beautiful skin. This year, Venus is celebrating the exciting launch of two new razors: the Venus Embrace Sensitive and Venus Snap with Embrace. At the official launch event, MMC and Venus hosted media influencers and their “perfect matches” (BFFs, moms and colleagues) to learn about the Venus products best matched to their skin and lifestyle needs. Attendees also participated in activities tailored to their lifestyles, such as indoor rock-climbing, surf set and yoga. The new Venus Embrace Sensitive and Venus Snap with Embrace will be available starting in March. Check out the online buzz with #VenusPerfectMatch.

FTC’s New Year’s Resolution is to Trim Down Foul Weight Loss Marketing

I want to be skinnier in 2014. I want to eat less and better and exercise more – and ideally come across a remedy that magically helps me shed pounds instantly, with minimal effort. I’ll pay whatever I can afford. I’ll take it everywhere I go. I’ll Instagram, Tweet and Facebook it.

This is the topic that the Federal Trade Commission discussed yesterday at its press conference. It turns out that several companies have developed products with this audience in mind and promoted benefits that seemed too good to be true. Turns out they were.

These companies and products got hit with fines as part of the FTC’s law enforcement initiative to combat deceptive claims to weight loss products:

  • Sensa: claimed users can simply sprinkle, eat and lose weight
  • L’Occitane: claimed skin cream slims down your body
  • HCG Diet Direct: marketed unproven human hormone
  • LeanSpa, LLC: promoted weight loss supplements through fake news websites

The companies will pay a combined $34 million to settle these charges. Ouch.

Image source

Thank You, Glamour.

Image source

I had the great fortune of attending Glamour’s “Women of the Year” Awards last night – an evening packed with inspiration, tears, and the hard work and tireless determination of 12 women with awe-inspiring life achievements.

So, during my subway ride this morning, I took the time to reflect on which of the program’s “moments” (and there were many!) was most powerful.

It wasn’t the medley of Lady Gaga songs performed by members of the fifth-grade PS22 Chorus in Staten Island, or the surprise appearance by Oscar de la Renta to honor Natalie Manesset. Or even the moms of the children that Kaitlin Roig DeBellis helped save at Sandy Hook, who stood proudly on stage to honor her (smart guests, like me, brought their tissues).

It was the shrieks from Glamour’s “Girls in the Balcony” – several groups of schools Glamour invited to attend the event, among them the Lower East Side Girls Club. They were shouting “I LOVE YOU!,” but it wasn’t for Lady Gaga. It was for Malala Yousufzai.  And that speaks volumes. 

You likely know Malala, and her story – though just a year ago she was as unknown as the 66 million girls who aren’t in school that she is now fighting to help.  She’s 16, and she’s inspiring young women around that world that their voice matters.

My top quotes from last night:

Husband of the year: “You’re the closest to heaven I’ve ever been.” – Hillary Rodham Clinton quoting Mark Kelly, about his wife Gabby Giffords (Glamour’s first ever “couple of the year!”)

Inspiration for beauty junkies: “Beauty is not in the face. It’s a light that shines from within.” – Malala

Throwback that I love: “Imagine your future with the confidence of your 10 year old self.”  – Glamour Editor-in-Chief Cindy Lieve, quoting 2009 WOTY alum Amy Poehler

On her Glamour cover: “Every woman here deserves to be on the cover. But if I could forfeit my Glamour cover, it would be to Malala.” – Lady Gaga

From the ever-stylish and intelligent one: “You can’t be stylish without being smart,” – Natalie Massenet

Advice to be repeated every day, all day: “Be yourself. Everybody else is already taken.”” – Melinda Gates

Yes. Thank you!: “Strong women get things done. Be passionate. Be courageous. Be your best.” – Gabby Giffords

In memory: “This award is in honor of the 26 angels looking down on us right now.” – Kaitlin Roig DeBellis

To support Malala and Glamour’s Women of the Year fund, click here. My hands are all clapped out, but the 2013 Women of the Year deserve another round of applause.  What an honor it was to spend a couple hours with you. As Glamour put it so well on their own blog, guests were left asking:

How can we take what we just heard, and use it to do more?




Blogs we Follow