Marina Maher Ketchum (MMK) won big at last night’s CLIO awards with our P&G Thank You Mom campaign. The awards, given to the MMC and Ketchum teams that partner as MMK for client Procter & Gamble, were for support of P&G’s sponsorship of the 2014 Olympic Winter Games.
“The CLIO Awards honor groundbreaking work that pushes the boundaries of creativity,” said MMC CEO Marina Maher. “And that’s just what our MMK team did, delivering a huge return in purchase intent, an increase in P&G equity and brand message pull through.”
The P&G campaign won a Silver CLIO in Public Relations: Brand Development and a Bronze CLIO in Public Relations: Corporate Image. It was also shortlisted for a Public Relations: Special Event award.
“CLIO Awards represent one of the highest creative honors in marketing, said Rob Flaherty, senior partner, CEO and president of Ketchum. “Our winning campaigns, including those executed as part of our partnership with Marina Maher Communications as MMK, reflect sound strategies that achieved meaningful business results, fueled by creative execution that resonates with consumers.”
MMC’s U by Kotex Generation Know program for Kimberly-Clark has been awarded a Global SABRE by the Holmes Report. This program won a Gold SABRE earlier in the year. The award, given to the 50 best PR campaigns in the world, will be presented at the Holmes Global Summit meeting in Miami, October 29th. According to the Holmes Report, out of more than 5,000 entries, this campaign was in the top 1% of all the work the SABRE judges saw.
MMC has again been named a Top Place to Work in PR by PRNews. In its article about the agency, PRNews called out how MMC has worked to differentiate the agency, “by creating the kind of culture that allows world-class talent to excel.”
MMC also was honored with three PRNews Platinum awards in social media and for global work on P&G with Omnicom partner Ketchum. The three awards:
- Facebook: Merck for Mothers Facebook page
- Twitter: Secret #FearlessNyad sponsorship of Diana Nyad’s epic Cuba to Florida swim
- Global (with Ketchum): P&G “Thank You Mom” sponsorship of the 2014 Winter Olympics
The agency received five honorable mention awards for Cause-Related Marketing (U by Kotex), Employee Relations (MMC for a Cause program), Event Marketing (Gillette Venus), Influencer Communications (U by Kotex) and Social Media (Head & Shoulders).
PRWeek has selected MMC CEO Marina Maher to be inducted into the 2014 PRWeek Hall of Fame. Maher will be recognized at a dinner in New York City on December 8 along with fellow inductees Bill Nielsen, former corporate VP, Johnson & Johnson; and Margery Kraus, founder and CEO, APCO Worldwide. Post-humous awards will be given to Dan Edelman, founder, Daniel J. Edelman and Ofield Dukes, president, Ofield Dukes & Associates.
According to PRWeek, the honorees were chosen based on their achievements in making outstanding contribution to the development of the communications industry, significant impact on the PR field beyond their organization, recruiting and mentoring a generation of communications professionals, thought leadership that shaped the profession or redefined our field and leadership of the organizations that unify and drive our profession’s development.
MMC is delighted to announce that Andrea Fassacesia, MMC’s Senior Vice President, HWB Media Specialist, has been named to the PRWeek 40 Under 40. Andrea joins an elite group of dynamic individuals under the age of 40 who are leading the charge for the next generation of communicators. She will be honored at a PRWeek dinner on September 16th.
Andrea, who joined MMC last year as a vice president, was selected for her understanding of what it takes to craft a “must cover” healthcare story and deliver clients’ messaging in top-tier media. She credits her background in account management to helping her understand overall client business goals, placing them at higher priority than her relationships with top-tier media. “If I feel a story angle isn’t newsworthy,” she says, “I always find ways to re-shape it. Clients and the account team should never have to ask me how to reshape a story; I always want to have the answer before they ask.” Andrea has also been a key player on many MMC Health & Well-Being new business pitch teams, including two in the last week.
This is the second year in a row that an MMC staffer has been selected for this award. Last year, Samara Finn, SVP of social media strategy, was honored for her expertise in harnessing the power of online influencers for MMC clients.
Image Courtesy of Its.me.Bert Photography
MMC won a PRSA Silver Anvil Award for its work on the U by Kotex Generation Know program in the Consumer Marketing Products – Packaged Goods category. The Silver Anvil is the industry’s most distinguished honor recognizing the very best in PR.
U by Kotex, a feminine care product line dedicated to challenging accepted norms, created Generation Know – a new generation of young women armed with the facts about their bodies and comfortable with their periods and vaginal health. MMC and U by Kotex encouraged hundreds of thousands of women to get and share facts about vaginal health, learn from experts and participate in projects designed to create social change. In turn, women showed their support for U by Kotex where it really counts…at the cash register! Positive brand sentiment also rose 200% and there was a 186% increase in web traffic as a result of this integrated campaign.
For a full list of PRSA Silver Anvil winners, click here.