MMC Visits Hungry Girl Headquarters
It’s not every day that you get the chance to meet the woman behind one of your favorite online resources. This week, I had the chance to meet with Lisa Lillien, founder of Hungry Girl, to talk about our food clients including Arnold/Oroweat (she’s a huge fan of Sandwich Thins) and Post Cereals.
If you’re not familiar with Hungry Girl, it’s a website and daily newsletter full of tips and tricks for eating well, and making smart caloric choices. It’s your first destination for low-calorie alternatives to your favorite indulgences – where taste is their number 1 priority. Some of my favorite recipes have come from the Hungry Girl team.
My visit to HG headquarters was full of conversation on food, favorite products, leveraging Social Media for your brand and the fabulous design of their office.
Lisa created Hungry Girl back in 2004 and while it’s always been an online entity, we had the chance to talk shop a bit about the role Facebook and Twitter play in content promotion and growing your brand. (If you’re a Hungry Girl fan, be sure to check out her Facebook page and follow her on Twitter.)
For anyone who loves food, the HG headquarters is full of design ideas. The diner style dining area coupled with the cupcake table and candy bar pillows (see photo) make for delicious décor. Everyone needs to indulge every now and then! It’s only a matter of time until they add my coveted ice cream sandwich bench.
If you haven’t grabbed Lisa’s latest book, Hungry Girl 1-2-3: The Easiest, Most Delicious, Guilt-Free Recipes on the Planet, click your way to Amazon now!
Thanks, Lisa, for being a great host.
