MMC News

Posts Tagged ‘COVERGIRL’

COVERGIRL Sponsors 1500th Episode of The Ellen DeGeneres Show

Today marks a broadcast milestone for COVERGIRL’s beloved spokesperson Ellen DeGeneres – the 1500th episode of The Ellen DeGeneres Show. COVERGIRL is sponsoring the episode, which will feature special guests, amazing giveaways, montages and lots of celebration. In addition, the Brand is encouraging fans to share their favorite Ellen moments on its Facebook page and Twitter handle (#CongratsEllen).

Tune in today: click here to check your local air time.

COVERGIRL Sofia Vergara Stuns with Met Ball Look

Photo Credit: Getty Images

COVERGIRL Sofia Vergara made a big statement at last night’s Met Ball red carpet with her bright “grapey-pink” lip color and Marchesa dress. MMC & COVERGIRL partnered with Sofia’s makeup artist, Kayleen McAdams, to share the scoop on how she created Sofia’s stunning look with beauty and entertainment media, resulting in coverage on Beauty Blogging Junkie,,,, and Beauty and the Feast.

COVERGIRL and Pat McGrath Share Fashion Week Beauty Trends

Yesterday MMC hosted an event with Pat McGrath, Global Creative Design Director of Procter & Gamble Cosmetics to share the top beauty trends from the Autumn/Winter ’12 Fashion Week runways with print and online beauty media. Media were able to experience new runway beauty trends firsthand via makeup sessions where they were replicated using COVERGIRL products.

MMC encouraged media attendees to use hashtag #covergirltrends to share their experience with their followers in real time and poll them for questions to ask Pat during the Q&A portion of the event. Follow @COVERGIRL and “like” the COVERGIRL facebook page to get all the latest beauty updates from backstage at Fashion Week.

Taylor Swift’s Kid’s Choice Award COVERGIRL Beauty Look

Photo Credit: Getty Images

COVERGIRL Taylor Swift received the ultimate honor at the Kid’s Choice Awards this past Saturday, accepting the Big Help Award, presented to her by Michelle Obama. COVERGIRL partnered with makeup artist Lorrie Turk to get the details on how she created the timeless beauty look on Taylor, complete with a bright coral lip and pretty flushed cheeks. MMC shared the expert beauty tips with the brand’s top online beauty and entertainment media, resulting in secured coverage on Beautiful Makeup Search, Hollywood Life, and Total Beauty.

COVERGIRL Gives Media Backstage Access at New York Fashion Week

MMC helped COVERGIRL shine at New York Fashion Week by inviting media to watch Pat McGrath, international makeup artist and Creative Design Director of Procter & Gamble Beauty, use new COVERGIRL products to create runway looks at the Diesel Black & Gold and Anna Sui shows. Media shared their reactions to the looks and Pat’s beauty tips via Twitter. Eva Chen and Allure both tweeted about the electric blue cat eye Pat created for the Anna Sui show using COVERGIRL Liquiline Blast Eyeliner in Blue Boom and COVERGIRL Eye Enhancers 1-Kit Shadows in Indigo Impact. Check out @COVERGIRL and @patmcgrathreal Twitter handles to get more of the beauty scoop in real time from Fashion Week.

MMC Coordinates The Ellen Show Segment on Behind-the-Scenes Footage of New COVERGIRL Commercial

Watch The Ellen Show today to get a look at the behind-the-scenes action captured at the recent COVERGIRL commercial shoot starring COVERGIRLs Ellen DeGeneres and Sofia Vergara. MMC worked with the show to coordinate the segment, previewing the commercial, which launches in January, along with a new product.


If you can’t wait until the show airs, click here to see the two funny ladies in action on set.

LAVIV® Named One of Allure Magazine’s “Best of Beauty” Breakthroughs

Each year, the Allure “Best of Beauty” Awards highlight the “best” products of the year in a variety of different areas, including skin care, eyes and breakthroughs. Today, Allure Magazine’s October 2011 issue hit newsstands with some exciting news: Fibrocell Science’s LAVIV® – the first and only personalized cell therapy approved by the FDA for aesthetic use, was named one of Allure’s 2011 “Best of Beauty” Breakthroughs!

LAVIV was approved by the FDA on June 22, 2011 for the improvement of the appearance of moderate to severe nasolabial fold wrinkles (smile lines) in adults. The patented technology behind LAVIV is an advanced process that extracts and multiplies a specific kind of a person’s skin cells (fibroblasts) to create LAVIV, which is then injected into the patient to improve the appearance of smile lines.  Each person’s formulation of LAVIV is unique because it is made from their own cells. LAVIV’s innovative process provides gradual and natural-looking results.

Other MMC “Best of Beauty” winners included CoverGirl’s Intense ShadowBlast Primer + Rich Shadow in Brown Bling in the make-up category and Aussie Heat’s 3 Minute Miracle Moist Deeeep Conditioner in the hair category.

Check out all of Allure’s “Best of Beauty” winners, including LAVIV, here.



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