Image Courtesty of Boomerang LLC
The MMC COVERGIRL team with agency partners Boomerang, Grey, Starcom and United Entertainment Group was awarded a GOLD CLIO Sports Award for Best Integrated Campaign Category for its support of the NFL #FANICURE partnership. You can see submission and details here, which includes results of MMC’s social media support of the campaign.
CLIO Sports Awards, an extension of the CLIO Awards, honors breakthrough work in sports marketing and advertising globally.
Image Courtesy of U by Kotex
Millions of pairs of undies are casualties to failed period protection every month. To help fight senseless underwear loss, U by Kotex has introduced 3D Capture Core to all its ultra thin pads to help stop leaks.
To showcase new 3D Capture Core, MMC and U by Kotex hosted a media event at a top lingerie boutique in SoHo. A U by Kotex representative explained how 3D Capture Core works and the store’s lead merchandiser shared underwear care tips and tricks. Media stopped by a nearby U by Kotex Undies Activist event, where U by Kotex brand ambassadors encouraged women to Save the Undies by educating them about the new 3D Capture Core technology.
Read more about U by Kotex brand’s mission to Save the Undies on MediaPost Marketing Daily and see some great social posts from the launch event here: Honestly Jamie, Entertainista, and Cosmo for Latinas. You can also check more of the online buzz with the hashtag #SaveTheUndies and visit www.ubykotex.com/save-the-undies for more information.
Image Courtesy of Head & Shoulders
Want to know the secret to Sofia Vergara’s fabulous hair? Head & Shoulders. A shampoo that Sofia and her entire family have used for generations. In fact, 8 out of 9 Vergaras use H&S. So if you had the chance to work with just one Vergara or the whole family of Vergaras, what would you do? MMC recommended the brand sign the whole family to bring the partnership to life in a unique and authentic way.
To officially launch the campaign, Sofia was joined by her son Manolo and niece Claudia on “Good Morning America” on Monday. Noting that this was the first campaign she’s done with her family, Sofia shared how all of the Vergaras use Head & Shoulders and highlights that the campaign was one of the most fun things she’s done this year. GMA also featured exclusive behind-the-scenes b-roll footage from the TV shoot and final commercial spot ran. The segment can be viewed here.
Sofia also conducted interviews with several national women’s magazines including InStyle, Shape and Redbook to name a few. Visit the Head & Shoulders Facebook Page for more information on what Sofia and her family are up to this season
Image Courtesy of Mederma®
MMC recently joined forces with Mederma®, the #1 doctor and pharmacist recommended brand for scars, to support its family of leading Mederma® scar products and Mederma® Stretch Marks Therapy.Last week, MMC and Mederma® launched the brand’s latest innovation — Mederma® PM Intensive Overnight Scar Cream, a new one-of-a-kind scar cream specifically formulated to work at night, when skin naturally regenerates faster. Mederma® PM features some of the beauty world’s most buzz-worthy ingredients– peptides, collagen, and antioxidants – and through robust media efforts has become a hot item among consumers looking to care for their scars as part of their nighttime beauty routine!
For the launch, Mederma® PM partnered with leading NYC-based dermatologist Dr. Debra Jaliman to brief top beauty magazines during an exclusive VIP event, consumer media and short-leads with deskside interviews and blogger engagement – which together, sparked robust conversations about the product and the benefits of caring for skin at night. Additionally, influential beauty experts have shown their excitement for the product through features such as a GMA Live segment with beauty influencer Limor Suss, and stories on Parade.com!
To view the full Mederma PM press release click here!
Image Courtesy of Venus
Gillette Venus is all about helping women find their “perfect match”: a razor that truly delivers great results for smooth, beautiful skin. This year, Venus is celebrating the exciting launch of two new razors: the Venus Embrace Sensitive and Venus Snap with Embrace. At the official launch event, MMC and Venus hosted media influencers and their “perfect matches” (BFFs, moms and colleagues) to learn about the Venus products best matched to their skin and lifestyle needs. Attendees also participated in activities tailored to their lifestyles, such as indoor rock-climbing, surf set and yoga. The new Venus Embrace Sensitive and Venus Snap with Embrace will be available starting in March. Check out the online buzz with #VenusPerfectMatch.
I had the great fortune of attending Glamour’s “Women of the Year” Awards last night – an evening packed with inspiration, tears, and the hard work and tireless determination of 12 women with awe-inspiring life achievements.
So, during my subway ride this morning, I took the time to reflect on which of the program’s “moments” (and there were many!) was most powerful.
It wasn’t the medley of Lady Gaga songs performed by members of the fifth-grade PS22 Chorus in Staten Island, or the surprise appearance by Oscar de la Renta to honor Natalie Manesset. Or even the moms of the children that Kaitlin Roig DeBellis helped save at Sandy Hook, who stood proudly on stage to honor her (smart guests, like me, brought their tissues).
It was the shrieks from Glamour’s “Girls in the Balcony” – several groups of schools Glamour invited to attend the event, among them the Lower East Side Girls Club. They were shouting “I LOVE YOU!,” but it wasn’t for Lady Gaga. It was for Malala Yousufzai. And that speaks volumes.
You likely know Malala, and her story – though just a year ago she was as unknown as the 66 million girls who aren’t in school that she is now fighting to help. She’s 16, and she’s inspiring young women around that world that their voice matters.
My top quotes from last night:
Husband of the year: “You’re the closest to heaven I’ve ever been.” – Hillary Rodham Clinton quoting Mark Kelly, about his wife Gabby Giffords (Glamour’s first ever “couple of the year!”)
Inspiration for beauty junkies: “Beauty is not in the face. It’s a light that shines from within.” – Malala
Throwback that I love: “Imagine your future with the confidence of your 10 year old self.” – Glamour Editor-in-Chief Cindy Lieve, quoting 2009 WOTY alum Amy Poehler
On her Glamour cover: “Every woman here deserves to be on the cover. But if I could forfeit my Glamour cover, it would be to Malala.” – Lady Gaga
From the ever-stylish and intelligent one: “You can’t be stylish without being smart,” – Natalie Massenet
Advice to be repeated every day, all day: “Be yourself. Everybody else is already taken.”” – Melinda Gates
Yes. Thank you!: “Strong women get things done. Be passionate. Be courageous. Be your best.” – Gabby Giffords
In memory: “This award is in honor of the 26 angels looking down on us right now.” – Kaitlin Roig DeBellis
To support Malala and Glamour’s Women of the Year fund, click here. My hands are all clapped out, but the 2013 Women of the Year deserve another round of applause. What an honor it was to spend a couple hours with you. As Glamour put it so well on their own blog, guests were left asking:
How can we take what we just heard, and use it to do more?
Image courtesy of Kate Lord
Divinely confident: Our own Nicole Kaldes braves the Secret Moth stage
Wednesday night, the MMC Secret team hosted an intimate evening for media guests to launch the brand’s newest innovations for personalized Clinical Strength protection: Secret Clinical Strength Invisible Solid and Secret Clinical Strength Clear Gel, two category-firsts, giving women 100% odor protection for 100% confidence, guaranteed.
The experience immersed short-lead media influencers in women’s journeys to 100% confidence through the live performance of true life confidence narratives, as told by three fearless female storytellers from the renowned storytelling group The Moth.
The themes of confidence and fearlessness shined through each uniquely captivating story, after which the media were encouraged to conquer their fear, and potential stress sweat, by sharing their own confidence story. MMC’s own Nicole Kaldes demonstrated her #BeFearless attitude and took to the mic to tell a personal high school story that was met with laughter and applause from the audience.
Media attendees shared photos throughout the night on Twitter and Instagram and left feeling confident and inspired by the experience.
For more information on the Secret Clinical Strength Collection, or to get your hands on one before they hit stores, visit: https://www.secretstore.com/ and learn about upcoming events from The Moth here: http://themoth.org/.