Marina Maher Ketchum (MMK) won big at last night’s CLIO awards with our P&G Thank You Mom campaign. The awards, given to the MMC and Ketchum teams that partner as MMK for client Procter & Gamble, were for support of P&G’s sponsorship of the 2014 Olympic Winter Games.
“The CLIO Awards honor groundbreaking work that pushes the boundaries of creativity,” said MMC CEO Marina Maher. “And that’s just what our MMK team did, delivering a huge return in purchase intent, an increase in P&G equity and brand message pull through.”
The P&G campaign won a Silver CLIO in Public Relations: Brand Development and a Bronze CLIO in Public Relations: Corporate Image. It was also shortlisted for a Public Relations: Special Event award.
“CLIO Awards represent one of the highest creative honors in marketing, said Rob Flaherty, senior partner, CEO and president of Ketchum. “Our winning campaigns, including those executed as part of our partnership with Marina Maher Communications as MMK, reflect sound strategies that achieved meaningful business results, fueled by creative execution that resonates with consumers.”
MMC has again been named a Top Place to Work in PR by PRNews. In its article about the agency, PRNews called out how MMC has worked to differentiate the agency, “by creating the kind of culture that allows world-class talent to excel.”
MMC also was honored with three PRNews Platinum awards in social media and for global work on P&G with Omnicom partner Ketchum. The three awards:
- Facebook: Merck for Mothers Facebook page
- Twitter: Secret #FearlessNyad sponsorship of Diana Nyad’s epic Cuba to Florida swim
- Global (with Ketchum): P&G “Thank You Mom” sponsorship of the 2014 Winter Olympics
The agency received five honorable mention awards for Cause-Related Marketing (U by Kotex), Employee Relations (MMC for a Cause program), Event Marketing (Gillette Venus), Influencer Communications (U by Kotex) and Social Media (Head & Shoulders).
PRWeek has selected MMC CEO Marina Maher to be inducted into the 2014 PRWeek Hall of Fame. Maher will be recognized at a dinner in New York City on December 8 along with fellow inductees Bill Nielsen, former corporate VP, Johnson & Johnson; and Margery Kraus, founder and CEO, APCO Worldwide. Post-humous awards will be given to Dan Edelman, founder, Daniel J. Edelman and Ofield Dukes, president, Ofield Dukes & Associates.
According to PRWeek, the honorees were chosen based on their achievements in making outstanding contribution to the development of the communications industry, significant impact on the PR field beyond their organization, recruiting and mentoring a generation of communications professionals, thought leadership that shaped the profession or redefined our field and leadership of the organizations that unify and drive our profession’s development.
For the second year in a row, MMC has been named a “Top Place to Work in PR” by PR News.
In the award submission to PR News, MMC stressed its commitment to creating a culture that allows world class talent to excel and motivates MMC staff to approach every challenge with a “can do” spirit.
This award adds to the eight nominations MMC received last week from PR News for the Platinum Awards for client work, in many marketing, influencer and social media categories.
Image Courtesty of Boomerang LLC
The MMC COVERGIRL team with agency partners Boomerang, Grey, Starcom and United Entertainment Group was awarded a GOLD CLIO Sports Award for Best Integrated Campaign Category for its support of the NFL #FANICURE partnership. You can see submission and details here, which includes results of MMC’s social media support of the campaign.
CLIO Sports Awards, an extension of the CLIO Awards, honors breakthrough work in sports marketing and advertising globally.
Image courtesy of CLIO Sports Awards
MMC and Ketchum (MMK) were awarded a CLIO Sports Gold Award for the team’s work on Procter and Gamble’s sponsorship of the Winter Olympics. Clio Sports Awards, an extension of the Clio Awards, honors breakthrough work in sports marketing and advertising globally.
MMK, supporting P&G’s Proud Sponsor of Moms campaign, made the connection between P&G brands and athletes’ moms intuitive, making P&G’s role with athletes and moms an inescapable, universally accepted part of the global Olympic conversation and preparing audiences for the powerful message of the ad campaign. The MMK team generated 25 billion global impressions connecting moms to the P&G family of brands and delivering a huge return in purchase intent.
For a full list of CLIO Sports Award winners, click here.
Image Courtesy of Its.me.Bert Photography
MMC won a PRSA Silver Anvil Award for its work on the U by Kotex Generation Know program in the Consumer Marketing Products – Packaged Goods category. The Silver Anvil is the industry’s most distinguished honor recognizing the very best in PR.
U by Kotex, a feminine care product line dedicated to challenging accepted norms, created Generation Know – a new generation of young women armed with the facts about their bodies and comfortable with their periods and vaginal health. MMC and U by Kotex encouraged hundreds of thousands of women to get and share facts about vaginal health, learn from experts and participate in projects designed to create social change. In turn, women showed their support for U by Kotex where it really counts…at the cash register! Positive brand sentiment also rose 200% and there was a 186% increase in web traffic as a result of this integrated campaign.
For a full list of PRSA Silver Anvil winners, click here.