Image courtesy of WOMMA blog
We’re excited to share that the Depend brand program, the Great American Try On, was featured in the WOMMA blog today, showing how the brand used “shock & awe” to reach the target and change perceptions of the brand. In 2013 the program won 12 industry awards. To check out the full blog post click here.
MMC is excited to announce two MMCers have been honored by PR News! Our very own Marina Maher has been named a finalist for PR News’ Agency Leader of The Year award! Also recognized is Caitlin Kinsey, who has been named one of PR News’ 2013 People-to-Watch. Caitlin has been an integral member of new business teams that have added to the agency roster, including the global assignment for Procter & Gamble’s multiyear global sponsorship of the Olympics and the “Thank You, Mom” campaign, and Target Corporation’s Electronics & Gaming business.
The winners and honorable mention honorees of the PR People and People-to-Watch in PR Awards will be celebrated on December 10, 2013. A complete list of finalists and honrees can be found here.
Yes, that’s the MMC team being honored with a Platinum SABRE award for best campaign of 2012. You can watch it here.
MMC and client Merck were awarded a Gold MarComm Award in the Specialty Web/Microsite Category today. The awards “recognize outstanding achievement by marketing and communications professionals.” The Merck campaign, Plan It Forward, encouraged college-aged women to plan for their future, and to consider how contraception can play an important role in that plan. A key element of the campaign was a Plan It Forward microsite within online magazine HerCampus.com. The MMC developed microsite, featuring content in the tone and style HerCampus.com to ensure readers remained open to program messages, was the first-ever pharmaceutical company partnership with HerCampus.com.
Nails are having a big fashion “moment”; one that doesn’t appear to be subsiding. For the 2012 Primetime Emmys, the E! Red Carpet Pre-Show had a mani-cam, where stars could show off their stylish nail looks to the world. But that wasn’t the biggest beauty news of the night. It was Kelly Osbourne’s $250,000 manicure. The E! Fashion Police co-host stirred up some controversy after announcing her pricey beauty treatment with an Instagram photo of the “Black Diamond King” polish from Azature. The polish contains 267 carats of crushed black diamond powder, explaining the price tag. Instead of applauding Kelly for her fancy nails, her fans were outraged that she sported a mani that cost more than most Americans make over the course of several years.
So, was this exorbitant? Of course! $250,000 to paint ones nails is OMG outrageous. But was it insensitive to publicize? I say, no. I don’t ever recall major controversy over the lavishly expensive accessories celebrities sport (and heavily promote) on the red carpet, even when the recession was at its worst. Stars and their red-carpet pricey jewels are the norm, standard in the world of excessive Hollywood glam that we’re all accustomed to. But the nails phenomenon is fairly new, so it seems extra absurd to many that a celebrity would promote a $250K manicure. But why? We know so-and-so wore a necklace from so-and-so famous designer worth a million or so dollars and we ogle and ah. This shouldn’t be any different. I say, add it to the list of awesome, unattainable celebrity trends.
Campaigns conducted by MMC for Robitussin and Head & Shoulders are PR News Platinum PR finalists. The campaigns are:
- Online Communication: Pfizer Consumer Healthcare, “Robitussin 100,000 Simple Acts of Relief Sweepstakes and Last Names Giveaway”
- Word of Mouth/Viral: “Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring “Guy’s Guys” All Over the World”
The winners will be announced on September 14th at a luncheon hosted by PR News at the Grand Hyatt Hotel in New York.
It’s been a busy awards week for the U by Kotex team at MMC and client, Kimberly Clark. Last night, our campaign received Honorable Mention in the Marketing Consumer Products: Packaged Goods category at PRSA’s Big Apple Awards.
The entry, U by Kotex: Designing the Future of Feminine Care, highlighted the team’s work to Ban the Bland in feminine care with stylist and fashion visionary, Patricia Field. The program increased product sales, increased website first-time and repeat traffic and generated over 475 million earned media impressions.
The Big Apple Award is recognized as one of the highest honors in public relations. Over the years, more than 1,000 winning programs have solved problems, changed opinions and created business opportunities.