This week Marina Maher Communications (MMC) launched the Children’s Advil® “Relieve My Fever,” campaign. At the height of this year’s cold and flu season, Angie Harmon, actress and mom of three, is teaming up with Pfizer Consumer Healthcare and Children’s Advil® on a fun, engaging contest that invites parents and their kids to sing the Children’s Advil® rendition of the classic song “Fever” for a chance to win $15,000. As part of the contest, Children’s Advil® will donate $5 for every entry submitted and $1 for every vote cast to Children’s Miracle Network Hospitals®.
Angie Harmon was featured live on Good Day NY, Access Hollywood LIVE, and many other broadcast, print and online media encouraging parents to visit the campaign website, www.RelieveMyFever.com.
Look out for additional interviews with Angie Harmon on Rachael Ray, Better TV and LXNY, as well as on websites popular with moms including People.com, Parade.com, and Parents.com in the coming weeks!
- MMC and Children’s Advil Launch “Relieve My Fever” Campaign
- by MaherComm
- Tagged: Access Hollywood, Advil, Angie Harmon, Children's Advil, Children's Miracle Network, Fever, Good Day NY, Marina Maher Communications, marketing to women, MMC, Pfizer, PR, public relations, Relieve My Fever, Social Media
This week, Marina Maher Communications (MMC) launched the newest product line for COVERGIRL, NatureLuxe, with multi-platinum artist and four-time GRAMMY award-winning star Taylor Swift, who will be the face of this next generation luxury makeup. Taylor Swift revealed her much-anticipated COVERGIRL NatureLuxe ads for the Brand in NYC on December 7th. To garner consumer anticipation and awareness prior to the in-store launch this January, MMC secured coverage in major national and beauty media, which culminated in this week’s beauty-focused media tour. Swift kicked off the day with an in-studio interview at The Today Show, followed by interviews with other high-reach broadcast entertainment outlets, top online influencers and beauty editors. Media had the opportunity to hear Taylor speak in depth for the first time about her beauty philosophy, her passion for being a COVERGIRL, and her enthusiasm for the new line of products she’s representing for the Brand.
COVERGIRL has already secured more than 200 MM impressions for NatureLuxe (in connection to Taylor) in the past 24 hours, including:
Stay tuned for more media coverage of the January debut of Swift’s COVERGIRL NatureLuxe ads and products!
- COVERGIRL and MMC Unveil Taylor Swift’s Latest Ads
- by MaherComm
- Tagged: Access Hollywood, AP, Associated Press, COVERGIRL, Daily Makeover, Marina Maher Communications, marketing to women, MMC, NatureLuxe, P&G, PR, Procter & Gamble, Social Media, Taylor Swift, TODAY Show, VH1
This week Marina Maher Communications (MMC) launched the Children’s Advil® “Relieve My Fever,” campaign. At the height of this year’s cold and flu season, Angie Harmon, actress and mom of three, is teaming up with Pfizer Consumer Healthcare and Children’s Advil® on a fun, engaging contest that invites parents and their kids to sing the Children’s Advil® rendition of the classic song “Fever” for a chance to win $15,000. As part of the contest, Children’s Advil® will donate $5 for every entry submitted and $1 for every vote cast to Children’s Miracle Network Hospitals®.