New Study Breaks Down When Women Feel Most and Least Attractive

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Saturday. That’s the one day of the week I feel most attractive. But believe it or not, I’m part of a small minority of women who feel that way. According to a new study from PHD Media, women feel least attractive on Saturday (31%), Sunday (39%) and Monday (46%). Mornings don’t top the attractiveness scale either with 58% and 38% of respondents saying they feel unattractive from 5:00-7:00am and 7:00-9:00am, respectively. When do women feel they’re at their peak? On Thursdays and between 12:00-3:00pm. Who knew!?

As marketers and communicators, it’s wise for us to take these insights and apply them to our work, especially as we look to forge emotional connections between consumers and our clients’ brands. The survey findings give marketers the opportunity to practice an empowerment/engagement strategy that reaches consumers when they need a boost – in self-esteem, morale and overall well being. Because when you feel good, you look good and isn’t that what every woman wants?  Brands that can empower female consumers during this time of need and help them feel their best will always come out on top.