Social Media Week – Tweet Like the Stars
Earlier today I attended a Social Media Week session titled “Tweet Like the Stars: Celebrities Using Social Media to Successfully Build Their Brands.” Panelists Bonnie Fuller (HollywoodLife.com), Rob Shuter (AOL PopEater), Eloise Parker (OK! Magazine) and Mike Hess (Celebuzz) led a lively discussion surrounding celebrities on Twitter.
What can you learn from celebrities on how to manage your own personal or corporate online presence on Twitter? A lot. I’ve boiled it down from a marketer’s point-of-view to three tips:
- Think Smart: One-click publishing makes it far too easy to fall into the frustration trap. Be smart about how you use your online voice and be careful not to publish too soon words of frustration (or criticism) that you aren’t able to take back. Humor works wonders for attracting additional followers, but be careful not to offend.
- Create Deep-Seeded Relationships: Ongoing engagement with your followers in the form of @replies, RTs and lively discussion will create valuable, deep-seeded relationships with your community. Once those relationships are formed and maintained, your audience will stick with you through the good, the bad and the promotional! A word of caution, for every branded, promotional tweet, ensure there are at least 4 personal, “real-life” tweets.
- Be A Giver: Don’t make Twitter about you. Make it about what your audience wants. Create a well thought out plan that outlines what you (as a person or company) can provide to your followers.
PS – One fun fact I can’t help but share…did you know the Academy Award nominees’ moms will be tweeting about their nominated children during the Oscars pre-show? Check out the full story on Deadline. I can’t wait to hear what the “mominees” have to say!