Secret Mean Stinks Hosts Second Annual Biggest. Assembly. Ever.

MMC News Item Photo

(Image Courtesy: Secret Mean Stinks)

In an effort to empower students to rise above mean behavior and bring an end to girl-to-girl bullying, Secret Mean Stinks and the upcoming comedy film, ‘The DUFF,’ partnered to spread messages of nice to more than 20,000 students around the country through Secret Mean Stinks’ live-streamed second annual Biggest. Assembly. Ever. on Feb. 4. Keenan West, host, anti-bullying advocate and Mean Stinks spokesperson, led almost 400 students from host school Los Alamito High School in California while almost 350 other schools tuned in via livestream, sharing inspiring messages and learning how to end bullying. ‘The DUFF’ stars Mae Whitman, Bianca Santos and Skyler Samuels appeared at the assembly, with costar Bella Thorne sending a special video message to students sharing her personal bullying story.

Mean Stinks helped shift the online conversation from negative to positive by encouraging students to use their smart phones to do “Nice Takeovers,” flooding Twitter, Snapchat, Instagram and Facebook with thousands of messages about niceness. With the MMC Mean Stinks team driving the conversation on all platforms, #MeanStinks became the third national trending Twitter hashtag.

MMC also facilitated media interviews with the stars of ‘The DUFF’ Bella Thorne, Mae Whitman, Skyler Samuels and Bianca Santos leading up to and during the assembly to help drive RSVPs from schools and students around the country, while encouraging students to continue to #gangupforgood and spread nice among their friends, in their schools and their online interactions.

You can find the latest buzz on the Secret Mean Stinks Biggest. Assembly. Ever. on, Her Campus, Sweety High and Girl’s Life, and view the official press release here. To watch the Biggest. Assembly. Ever. in full, please visit