Last week, MMC’s client Secret Deodorant hosted 25 online influencers at an interactive event to announce one of Secret’s biggest launches:  Secret Natural Mineral, the first antiperspirant/deodorant to offer naturally-derived odor protection. In support of the holistic platform “Odor Dies of Natural Causes,” attendees were asked to solve the mystery of Odor’s death through an interactive trivia game. The buzz about Secret Natural Mineral started when the engaged attendees tweeted live from the event. To date there have been 51 tweets, reaching 61,247 followers, we are looking forward to more great results!