The Rise of the Virgin Consumer
More consumers are “virgins” than ever before. With technology and innovation rapidly changing by the day, “everyone is now at times, if not constantly, a VIRGIN CONSUMER – unfamiliar with many of the products, services, apps or brands they encounter,” TrendWatching.com asserts. As indicated in the above infographic, these “virgins” are usually eager to secure new products or services – which they perceive as better than existing ones. They’ve been around the consumer block and have high expectations for purchases, even new ones.