MMC Blog - The Inside Scoop

FOR IMMEDIATE RELEASE – Optimizing Your Press Release

Approximately 2,000 press releases are distributed daily. So how can you prevent yours from getting lost in the mix?

This infographic offers some suggestions, including the following:

  • Limit your headline to 65 to 85 characters
  • Use the keywords your target audience uses
  • Move up the most important information – the main message and keywords
  • Link to one or two priority websites, such as the company, product, or campaign site
  • Be clear and concise, as always

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