Red Carpet Ready with Molly Stern
Recently, COVERGIRL hosted an event with our makeup artist Molly R. Stern and key LA-based beauty bloggers that gave a behind-the-scenes look at how red carpet looks are created. Actress Rashida Jones partnered with COVERGIRL to be our celebrity “live demo” and worked with Molly to create the perfect red carpet beauty look in front of the 13 bloggers in attendance before Rashida left for her MTV Movie Awards parties later that evening. It was truly a great example of bringing online influencers together for an in-person experience.
I really enjoyed executing and being part of this new and unique event dynamic showcasing step-by-step makeup application with a celebrity in front of a live audience. One of the things I love about working with COVERGIRL is that we engage with makeup artists constantly and are able to elevate our brand through red carpet “get the looks,” artist relations and celebrity seeding. This event allowed us to take our red carpet pitches truly to the next level by engaging bloggers with customized and authentic content in an in-person setting, the media in attendance raved about it as well!
Rashida proved to be the perfect celebrity to anchor our event. Her chemistry with Molly was only made better by the fact that she was already a fan of so many COVERGIRL products, especially the Outlast Lipstain. It was great to hear her speak with Molly and the bloggers candidly and organically about her beauty routine, she was such a delight to work with. As you can see, Molly chose to create a colorful smoky eye utilizing COVERGIRL LiquiLineBlast, Smoky ShadowBlast and LashBlast Fusion for Rashida, she looked gorgeous and definitely red carpet ready!
