When it Comes to Purchasing, Moms Do Their Research…Online
In March 2013, Mom Central Consulting surveyed 900+ moms to understand the power of peer influence on these purchasing decisions. The results showed the following about moms:
- 99% research products online before purchasing; of which, 87% specifically look for first-person recommendations. Marketers need to engage with consumers to get feedback and address it to maximize positive brand sentiments.
- 81% read 5+ blogs per week, which confirms the importance of encouraging online influencers to blog about your brand.
- 76% trust social media recommendations for products before purchasing them, and 69% are more likely to purchase if a product is recommended by those they follow on social networking sites.