The Psychology Behind Sharing Content
We all act for a reason. Each time we share content, for example, there’s an underlying motivation whether we’re aware of it or not.
This infographic breaks down some of the key reasons why we share:
- Social currency: This content made you look smart, interesting, fun, savvy, in-the-know in front of your social network.
- Emotion: This content made you feel excited, in awe, inspired, motivated, touched, angry.
- Practical value: You found this content to be useful. This could be new information, tips, deals.
- Storytelling: You enjoyed the story that the content belongs to – for example, a video about someone overcoming a great obstacle.
What motivates you to share?