MMC Blog - The Inside Scoop
PR Made Me Do It
Savages by Don Winslow is the best pop fiction book of the summer. Hands down. How did I find it? The power of PR. A great review in the New York Times convinced me that I needed to order this book … despite the fact I have stacks of unread books scattered throughout my home. And I’m glad I did … from the first two-word chapter, the book grabs your attention and doesn’t let go. Its characters jump to life off the page. And the action is non-stop. I could hardly put the book down. So if you’re heading to the beach this summer, you may want to give it a try. And kudos to the publicist who got the review that got me to buy the book. Job well done.