Are PR Generalists Resurging? MMC’s Diana Littman Paige Weighs In
MMC’s Diana Littman Paige, EVP of Consumer Lifestyle & Health was quoted today in a Holmes Report article examining whether the emerging preference for specialists in communications agencies (creatives, digital strategists and data analysts) has led to the demise of generalists.
The upshot? Generalists are thriving, but re-inventing themselves. “The world is moving towards specialists. But generalists are redefining themselves as marketers and orchestrators.” notes Littman-Paige.
Adds Arun Sudhaman from Holmes, “Rather than the coffee-making caricature that has sometimes bedeviled account ‘suits’, think of today’s client servicing stars as the connective tissue that enables agencies to shine, while managing complex client relationships.”
You can read the full article here.