The Poise brand and MMC have teamed up with reality star Kris Jenner to get women to talk about Light Bladder Leakage (LBL), an embarrassing condition that affects 1 in 3 women. During 2010, the brand worked with Whoopi Goldberg to portray eight Great Women in History who might have had light bladder leakage.  In an extension of that program, Kris will portray Rosie the Riveter, an American cultural icon.

Rosie the Riveter represents millions of women who also may have dealt with life’s little leaks but didn’t let that hold them back from doing great things. Together, the Poise brand and Kris are inviting women to leave their own mark on history by visiting 1in3likeme.com to write a caption for Kris’s photograph that tells the LBL story from Rosie the Riveter’s perspective and to share their own story. For every woman that participates, $1 will be donated to Women’s Health Foundation, an organization committed to championing women’s pelvic health issues. Each woman that submits a caption will automatically be entered for a chance to win a trip to a destination featured in the “Great Women in History” series and have her LBL tagline featured with the photo on www.mydaily.com/1in3.

Check out Kris’ story on today’s Good Day New York.