Pittsburgh Steelers Brett “Da Beard” Keisel Returns for Super Bowl XLIX as Head & Shoulders Official Hair Correspondent
Super Bowl Week has officially kicked off in Phoenix and the MMC Head & Shoulders team is onsite ensuring that everyone’s hair is 100% flake-free and looking great leading up to the big game. As part of Head & Shoulders’ Super Bowl activation, Pittsburgh Steelers Brett “Da Beard” Keisel returned for his fourth year as the Head & Shoulders “Official Hair Correspondent,” driving brand messaging with sports media interviews and encouraging consumers to visit the Head & Shoulders “Under the Helmet” #FlakeFreeZone exhibit at NFL Experience, where fans can engage with an interactive photo booth and receive product samples.
MMC facilitated Brett’s interviews with ESPN “SportsCenter” and “SVP and Russillo” where he talked about representing Head & Shoulders for the fourth year. Brett then conducted interviews with NBC Sports “Pro Football Talk,” Yahoo! Sports Radio and FOX Sports Radio “Jay Mohr Sports” at Radio Row. Finally, Brett stopped by the #FlakeFreeZone exhibit for a photo moment under the helmet. Brett also selected two unsuspecting Steelers fans and surprised them with Super Bowl tickets!
Brett returned to Super Bowl Media Day as official “Head & Shoulders Hair Correspondent” where he and his legendary beard asked New England Patriots and Seattle Seahawks players hairy questions, which was picked up by national broadcast outlets including ESPN “SportsCenter” and NFL Network “Super Bowl Live.” The MMC team compiled Brett’s interactions as the Official Hair Correspondent into a video, which can be viewed on the Head & Shoulders YouTube page. In addition to capturing video content, Media Day provided MMC an opportunity to secure additional national media interviews with Brett including USA Today and Boston Globe.
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