Should Pinterest Be the Next Social Frontier for Pharma?

According to a survey by Enspektos, a third of digital health consumers have encountered medical content on Pinterest, one of the world’s top social networking sites. And while the majority of users are female, an equal amount of men and women came across health information on the site. Enmoebius, the source of this infographic, argues that now is the time for health organizations to experiment on the site.  There are certainly exciting opportunities for pharmaceutical or medical device companies to test out disease awareness or corporate campaigns on this relatively new platform.


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