Pinterest Launches Web Analytics

Yesterday, Pinterest launched its long awaited analytics tool, Pinterest Web Analytics.  While the launch version of this tool doesn’t yet come close to competing with third party tools like Pinfluencer or Curalate, it sends a strong message about the platform’s intentions moving forward, and helps Pinterest lay the groundwork for the imminent launch of its much rumored ad platform. This first version of the platform helps Pinterest users answer the question, “What are people pinning from my websites?”.

Read the official announcement from Pinterest, here.

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