MMC’s Health & Well-Being Practice lead, Diana Littman Paige, was quoted in the February, 2011 issue of PRWeek regarding an article on the increasing convergence of pharmaceutical and consumer lifestyle messages in PR campaigns to effectively reach the more sophisticated, health-conscious consumer.  The article highlights MMC’s campaign for Kimberly-Clark’s Poise, featuring webisodes with Whoopi Goldberg and Novo-Nordisk’s diabetes campaign with race car driver Charlie Kimball.