Our Purex Red Carpet Moment
April in New York is never warm and this year is especially cold; so I was excited when our Arizona based client, The Dial Corporation, invited us to attend their 2009 North American Marketing Awards. Besides offering a brief reprieve from the cold, the laundry care team at MMC was nominated for the 360° Marketing Award for our work on Purex Natural Elements laundry detergent in conjunction with the Purex Saves Green campaign we executed in April 2008.
This yearly event honors the best integrated marketing programs and ad campaigns from the past year across all home care and personal care categories. My colleague DeLisa and I traveled to Phoenix ready to accept our award and we were not going home empty handed!
Patterned after a celebrity awards show, “red carpet arrivals” were video taped and projected onto a large screen for all to see. DeLisa and I must have missed the memo about wearing black attire as we noticed immediately that we were the only ones in attendance wearing brightly colored dresses DeLisa in bright pink and me in bright purple. We didn’t mind standing out in the crowd, we are MMCers after all!
Our moment in the spotlight continued when the Purex Saves Green program was announced as a winner for the 360° Marketing category. We loved working on this program and were honored to be recognized with the Purex team for thought leadership and marketing innovation. This event was also a great time to bond with our brand team members (with whom we speak with everyday but rarely get to see face to face). It is rewarding to be part of the Dial company culture, which is full of dedicated, hard working individuals who love to have fun and produce trusted products for consumers.
