Online Fashion and Beauty Books Partnering with Top Online Influencers
The trend of beauty and fashion magazines embracing online influencers is gaining momentum, today Glamour.com launched its “Young & Posh” Blogger Network, which will feature articles from a variety of personal style influencers in one place, including Jeannine from Beauty Sweet Spot. We learned from Jeannine that she’ll be writing for Glamour.com 2-3 times a week, and that Glamour will include her content both online and in-book.
Lucky Magazine recently launched its Lucky Style Collective, which will kick-off with a Fashion and Beauty Blogger (FABB) Conference on Tuesday, February 8th, as part of New York’s Social Media Week.
What does this mean for Marketers? The influencers that we’re already working with are becoming even more influential, as they have an extended platform beyond the sites they currently write for. We’re excited to see how this trend will continue to evolve!
