News of Note Let the battle between Facebook and Snapchat begin! Facebook announced that Instagram will be rolling out a “stories” feature, which will look nearly identical to Snapchat. Instagram users will be able to share quick snaps in a carousel that will remain live for 24 hours and will not be saved to their Instagram profiles. There […]
News, Thoughts, and Other Things
Every week, MMC’s “hive” of trendsensors share their top five up-and-coming digital, tech, social and cultural trends to watch. The Rise of the Gen Z Celebrity Flash Sale With flash sale sites on the decline comes the rise of the celebrity social media flash sale. Kylie Jenner announced KyShadow on Snapchat and it sold out […]
Every week, MMC’s “hive” of trendsensors share their top five up-and-coming digital, tech, social and cultural trends to watch. Men Like to Sample Too Sampling opportunities for men have been on the rise as many are looking to try sample sizes of grooming, fashion, fitness and lifestyle products before committing to purchase. Birchbox Man has […]
News of Note Snapchat revealed the upcoming roll-out of a “Memories” feature, which will allow users to save their snaps on the app. This is the first time Snapchat will enable users to widely share photos that weren’t taken “in the moment,” however memories shared to a story will still appear for 24 hours. Ultimately this occurred as a result of Snapchat’s […]
Every week, MMC’s “hive” of trendsensors share their top five up-and-coming digital, tech, social and cultural trends to watch. Let It Snow! The Hottest New App out of Korea An app called Snow has been rising in popularity in Korea. Dubbed the “Korean Snapchat,” the app looks almost identical to the Snapchat we know and […]
Diana Littman, CLIO Health Juror and Executive Director of Healthcare and Consumer at MMC, shares her thoughts with Clios.com on how creativity is essential in healthcare and why earned communications are at the core.
News of Note
Facebook will change news feed to focus on friends and family. On Wednesday, Facebook confirmed that it plans to make a series of changes to its newsfeed algorithm so that it will more favorably promote content posted by the friends and family of users. We have been hearing rumors about this update, discussing it for some time and ultimately believe it will enhance the importance of having dedicated fans opted into each brand. We have reached out to our Facebook representatives regarding the shift for their POVs and will continue to keep you updated on its potential impact on brands.