The Holmes Report honored MMC founder and CEO, Marina Maher, with an Individual Achievement award at the 2016 North America SABRE Awards on May 3. Paving the way in marketing to women and PR, and driving innovation for over 30 years, she is an inspiration to all of us and so many in the industry. Click […]
News, Thoughts, and Other Things
News of Note
Twitter announced an upgrade to its cyber-abuse policy, which allows users to report abusive tweets directly to the platform. Users can report up to five abusive tweets at a time in order to provide Twitter with broader context and a better avenue to provide a solution. The update comes a few months after Twitter expanded it’s online abuse policy to include “abusive behavior and hateful conduct.” The option to report tweets will roll out on desktop, iOS and Android by the end of the month.
By David Richeson, Managing Director, Digital Innovation
A common theme at SXSW this year was winning the “micro-moment,” as coined by Google and how marketers need to focus and win in these moments to inspire consumers to try, buy and love their brands and products. I attended several panels that discussed these critical moments from multiple perspectives. This piece brings this new information in sync with my thoughts on the topic going into the conference for a new, evolved POV.
News of Note Twitter may be entering into the food video space. Adam Liaw, Australian celebrity chef, shared a how-to food video that was heavily branded by Twitter, showcasing a blue bird lurking over the chef’s shoulder and a nod to the @TwitterFood handle. Both @TwitterFood and @TwitterAU retweeted the content leading marketers to believe that the […]
News of Note Facebook Live updated it’s programming to allow users to “go live” in Facebook groups and event pages. This upgrade will give users the opportunity to interact with the video, via live interactions replaying comments and live filters. There will also be a dedicated portion of Facebook’s mobile app “where you can discover live […]
By: Kim Stokes, Managing Director, Digital Engagement
2016 MMC at SXSWAuthenticity, data-driven, real-time, #GenZ, scarcity, brand ambassadors, value, mobile, virtual… If you’re a marketer, you’ve probably used at least 3 of these buzzwords today. But these terms are all the new realities of what it takes for successful marketing in an increasingly multi-media, multi-channel and tech-evolved landscape.
By Ariana Finlayson
Coming out of my first SXSW Interactive experience, I had a few major takeaways: virtual reality is now, official festival sponsor United Airlines leaves a podium of free Stroopwafels unattended outside the Austin Convention Center’s Ballroom D, and millennials are SO last year.