For Aquafresh White Trays, MMC insured the winning smile of Ugly Betty“ star America Ferrera for $10 million

In a story entitled “Savvy stars or crazy coverage?” about brands that insure celebrity spokesperson’s most valuable assets, MSN Money calls out two highly successful campaigns — Head & Shoulders and Aquafresh White Trays — conceived and executed by MMC.  While the insurance policies were only one element of these robust programs, the campaigns delivered high profile media coverage and increased sales for both brands.