Mobile Advertising Musts
Marketers should know three points about mobile advertising, according to this week’s Mobile World Congress:
- Be up-to-date on current digital traffic consumption. Mobile traffic may exceed digital in 2013.
- Optimize ads for devices that really matter. Priorities should be iPhones and Samsung Galaxy.
- Boost ad performance with the ad format delivered to the right operating system. Android and iOS overwhelmingly dominate the market, with 92% of mobile OS share.
Can you think of a fourth?
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