MMC Blog - The Inside Scoop

Mobile Advertising Musts

Marketers should know three points about mobile advertising, according to this week’s Mobile World Congress:

  1. Be up-to-date on current digital traffic consumption.  Mobile traffic may exceed digital in 2013.
  2. Optimize ads for devices that really matter. Priorities should be iPhones and Samsung Galaxy.
  3. Boost ad performance with the ad format delivered to the right operating system.  Android and iOS overwhelmingly dominate the market, with 92% of mobile OS share.

Can you think of a fourth?

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