MMC’s Head & Shoulders Team Lands An EOnline Exclusive
Image Courtesy: EOnline.com
The MMC Head & Shoulders team secured an exclusive with EOnline.com for the launch of the brand’s new “Mom Knows Best” TV spot starring Sofia Vergara and her son Manolo. In November 2013, the brand partnered with Sofia and her family for a unique campaign that showcased the gorgeous, flake-free hair of 8 out of 9 Vergaras – all of whom use Head & Shoulders! This is the third ad that Sofia and her family have been a part of since the partnership began. The EOnline.com article includes behind-the-scenes footage of Sofia on-set and describes Sofia as “#blessed” for having “long, gorgeous locks” — we couldn’t agree more!
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