MMC’s Head & Shoulders Team Lands An EOnline Exclusive


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The MMC Head & Shoulders team secured an exclusive with for the launch of the brand’s new “Mom Knows Best” TV spot starring Sofia Vergara and her son Manolo. In November 2013, the brand partnered with Sofia and her family for a unique campaign that showcased the gorgeous, flake-free hair of 8 out of 9 Vergaras – all of whom use Head & Shoulders! This is the third ad that Sofia and her family have been a part of since the partnership began. The article includes behind-the-scenes footage of Sofia on-set and describes Sofia as “#blessed” for having “long, gorgeous locks” — we couldn’t agree more!

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