MMC’s Diana Littman Paige to Host Panel on “Turning Tough Topics into Trending Topics” at Marketing to Women Conference

Diana Littman Paige, MMC’s EVP, Consumer Lifestyle & Health, will moderate the panel, “Turning Tough Topics into Trending Topics: Learnings from Masters of Marketing to Women” at the 11th annual Marketing to Women conference in Chicago. The panel is scheduled for April 22 at 9:30 a.m.

Portraits for Marina Maher Communications

Panelists include Marina Buatti, VP, Women Investors Initiative for Personal Investing at Fidelity Investments and Bruno Alves, Senior Brand Manager, Marketing, at Reckitt Benckiser.  Together, the panel will explore how smart marketers can create inescapable campaigns to engage women around topics we’d all rather ignore.  Brands that confront tough topics head-on, the way women do, have made great strides in building relationships that educate, foster conversations and turn brands into friends that she wants to introduce to all of her other friends. These topics include adult incontinence, vaginal dryness and even personal finances –a subject women deemed “too personal” to discuss with family and friends, according to a recent survey.

The Marketing to Women (M2W) Conference, the world’s premier conference on marketing to women, is designed to help businesses learn how to increase their emotional, cognitive and financial share of the powerful, dominant women’s market.  M2W will be held in Chicago on April 21st and 22nd.

Did you know: Women control over $20 Trillion in world-wide spending, and $7 Trillion in U.S. spending, yet 91% of women said in a survey that they feel advertisers don’t understand them?

To read more about the M2W Conference, visit: