Image courtesy of Robitussin

MMC’s integrated campaign for Pfizer’s Robitussin, called “100,000 Simple Acts of Relief,” created to uncomplicate cold and flu season, was featured in PRWeek today.   MMC created the Last Names Giveaway, that asks people with last names that sound like cold symptoms to submit their names to SimpleActsofRelief.com  to win a coupon for a free bottle of Robitussin. Figure skater Peggy Fleming, whose last name sounds like phlegm, kicked off the campaign in October.   You can read more about the campaign here.