MMC and Venus Have Moves Like No Other
Image Courtesy: Elisa Negrin
Culminating from over five years of research and tested on over 7,000 legs, Gillette Venus introduces NEW Venus Swirl™ – the first and only razor with FLEXIBALL™ for multi-dimensional movement to navigate tricky areas and contour significantly better on knees and ankles. At the official launch event, MMC and Venus partnered with dancer, actress and artist Julianne Hough, known for having her own moves like no other. Together with global online dance community Dance On, Hough and Dance On brought to life the movement of the razor by helping find the curator of a new dance move, “The Swirl.” MMC hosted media influencers as they watched aspiring dancers compete to have their version of “The Swirl” become the brand’s signature dance move, before learning how to do The Swirl from celebrity dancer and choreographer Jasmine Meakin.