MMC and Tide Pods Go #TideChic at Mercedes-Benz Fashion Week
Image Courtesy: Tide
Washable can be fashionable! Tide was a proud sponsor of the ultra-chic Mercedes-Benz Fashion Week showing the style savvy surprisingly washable garments they can care for at home. Noteworthy designers like Charlotte Ronson, Richard Chai, Nicholas K, Libertine, Nicole Miller and Erin Fetherston showed off washable looks in their latest Fall/Winter 2015 collections, while Washable Fashion Ambassador George Kotsiopoulos looked on from the front row. George also took viewers backstage to get the inside scoop from the designers on the importance of incorporating washable looks into their collections.
MBFW attendees could also check out fully washable collections from Giles Deacon and George Kotsiopoulos’ new line for QVC at Tide’s Closet on display in the tents. MMC helped create this interactive dream closet that not only featured the collections but also gave attendees the opportunity to learn more about how to care for fabrics like cashmere, rayon, acetate, polyester and silk. Everyone took home the latest innovation from Tide Pods, Tide Pods plus Febreze.
To amplify the sponsorship, MMC and Tide created partnerships with key influencers to talk about their own surprisingly washable fashion. See what key influencers are saying so far at @MBfashionweek, @imjennim, @bryanboy, A Lacey Perspective, Rach Martino, Glam Latte and The Budget Babe. Join in the conversation by following @TideLaundry on Instagram and @Tide on Twitter, or check out what’s buzzing about Tide Pods with #TideChic.