MMC and Tide Take on the Kentucky Derby
Image Courtesy: Tide
The Kentucky Derby is the fastest two minutes in sports… and the dirtiest! Tide has been the trusted laundry detergent of Churchill Downs for nearly a decade, washing over 600 jersey silks in over 35 pounds of Tide detergent each week. Whether it’s in the infield, at Millionaire’s Row or on the racetrack, jockeys and patrons dress to impress. With prized silks and Derby fashions on the line, Churchill Downs and its fans turn to Tide to make sure jockey silks and Derby fashions stay clean, colorful and bright.
MMC created an unforgettable Kentucky Derby weekend for top tier media guests to experience just how important Tide detergent is at Churchill Downs and to the historic race. The weekend included an exclusive tour of the Churchill Downs Jocks Room where they learned the history of jockey silks and witnessed Tide’s powerful performance firsthand; elite access to the Churchill Downs paddock to see the saddling process before viewing the races trackside; and watching the official 141st Kentucky Derby race decked out in pastels and fancy hats.
Check out post event coverage on Mashable, Yahoo! Style and Times Square Chronicles. See what people are saying about Tide at the Derby with @ChurchillDowns and @Tide on Twitter and @churchilldowns and @TideLaundry on Instagram, or continue to follow the action with #getsitout.