MMC, Rx Mosaic to Sponsor and Present at ExL Pharma Public Relations & Communications Summit
Rx Mosaic Managing Director Michele Schimmel will be featured in the events’ opening panel: Time To Hit The Reset Button. The session, which also includes senior communications executives from Novartis Oncology and Boehringer Ingelheim, will explore how each panelist hit the reset button on new challenges –a compelling topic given the rapidly changing pace of pharmaceutical communications.
Schimmel is recognized as a creative force in health marketing. For the past 20 years she has partnered with some of the world’s largest pharmaceutical companies, developing strategies for products and franchises at all lifecycle stages. Her “reset” example will focus on the changing media landscape, including the blurred lines between paid and earned, and the changes in where health consumers go for information.