New York City got some music country style as MMC worked with country singer/songwriter Kellie Pickler to kick off the new Turn it Up! with Tone® & Kellie Pickler music-focused Facebook consumer contest and introduced new Tone® Fruit Peel® body wash to lifestyle, celebrity and beauty editors via a beauty-infused, MTV “Unplugged”-style performance.  In the cheery-by-day/sultry-by-night atmosphere of midtown Manhattan’s Lexicon, Kellie shared her genuine love of Tone body wash and excitement for the chance for one of her fans to meet her backstage on her upcoming 100 Proof tour.

The contest and product launched are already generating coverage in top tier media.  Check out these posts in People.com, Cosmopolitan.com, and USmagazine.com, the perfect publications for Tone body wash’s favorite fans!