The subject of hair has become an all-pervading topic in Super Bowl coverage, thanks in part to MMC and client Head & Shoulders. Dubbed the “Hair Bowl,” Sunday’s game features two of the grooming industry’s hairiest spokespeople— including Head & Shoulders’ spokesperson Troy Polamalu. Troy’s long, curly locks made a big splash when Head & Shoulders insured them for $1 million.  That was back in August.  We’ve kept the momentum going since then and as we near the greatest sporting event of the year, his hair is still “top of mind” for every football fan. That includes those rooting for the green and yellow on Sunday.

The “Hair Bowl” has become so intense that reporters and fans alike are now debating which NFL defensive superstar has the best hair.  Arriving in Dallas last night, the MMC Head & Shoulders team is preparing for the events ahead by giving sports media a taste of Troy Polamalu’s secret weapon:  Head & Shoulders Hair Endurance for Men, with complimentary wash & styles.